Media Strategy and Deployment Manager - International Beverages

Role Overview

This position plays a pivotal role in advancing PepsiCo’s media transformation initiatives. The Manager will facilitate the roll-out of the New Consumer Engagement Model (NCEM) across various markets, ensuring high execution standards, governance, and optimization of media activities. The job requires strong operational discipline, analytical capabilities, and collaborative coordination to drive consistent consumer interaction and measurable returns on investment.

Key Responsibilities

• Drive the integration of the 5S framework into market-specific media plans, maintain related planning templates and process documentation.
• Collaborate with market media leaders to align creative materials with platform-specific requirements and monitor compliance with Media Sufficiency principles such as reach, frequency, and continuity.
• Support the delivery of International Beverages (IB) led campaigns like Apollo, Pepsi UEFA, and Sting F1 by coordinating efforts with markets and agencies; assist pilot launches for emerging brands including Poppi, Propel, and Sting.
• Monitor media-related key performance indicators within the Growth Navigator framework, including Reach and Resonance; oversee the adoption of Media Beliefs 2.0 and ROI Engine across markets; consolidate Paid, Owned, and Earned media metrics for comprehensive reporting.
• Engage with global platform partners such as Meta, Google, TikTok, and Spotify to manage campaign execution and pilot initiatives; ensure alignment and timely delivery by liaising with agencies and bottler teams.

Required Qualifications

• Professional experience in media planning, digital marketing, or marketing operations in Consumer Packaged Goods (CPG) or related sectors.
• In-depth knowledge of media fundamentals across Paid, Owned, and Earned channels, including search marketing.
• Proficiency in data analysis and visualization tools such as Excel and Power BI or Tableau.
• Experience in applying standardized processes and maintaining adherence to global media frameworks.
• Familiarity with digital marketing platforms and emerging technologies including artificial intelligence, automation tools, and personalization engines.
• Strong attention to detail coupled with a process-oriented approach to governance.
• Ability to thrive and deliver quality work in a dynamic, rapidly changing environment, managing last-minute adjustments with clarity and accuracy.

Distinguishing Competencies

• Analytical rigor paired with a strong dedication to process excellence.
• A results-focused attitude aimed at driving measurable improvements in media performance.
• Excellent interpersonal skills facilitating effective teamwork and collaboration.