Marketing Manager

About the Role

This position requires formulating and implementing the organization’s overall marketing and communication plans to enhance brand positioning, support strategic business goals, generate high-quality leads, and stimulate sustainable growth. The Marketing Manager will oversee integrated campaigns, manage promotional activities, assess campaign effectiveness, and collaborate across teams and external partners.

Key Responsibilities

• Create and deliver marketing and communication strategies aligned with corporate objectives.
• Plan and execute cross-channel integrated marketing initiatives.
• Develop activities aimed at increasing brand recognition, lead generation, customer acquisition, and business expansion.
• Handle digital marketing strategies, including social media, content creation, email, and other communication platforms.
• Design innovative marketing concepts, promotional content, and corporate messaging.
• Partner with internal departments to support product and service promotions.
• Engage with external agencies, media outlets, suppliers, and other key players.
• Conduct ongoing market research and track industry trends, customer needs, and competitive actions.
• Manage marketing schedules, budgets, campaigns, and project timelines.
• Analyze and assess marketing campaign performance using key performance indicators and analytics tools.
• Prepare comprehensive marketing reports offering insights and actionable recommendations to leadership.
• Maintain brand consistency across all corporate marketing communications.
• Spot new marketing opportunities to boost the company’s presence in the market.
• Handle multiple projects and campaigns simultaneously ensuring timely delivery and quality standards.

Candidate Profile and Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline, or equivalent experience.
• Over 10 years of ascending experience in marketing, ideally within a corporate or multi-business setting.
• Documented success in designing and implementing comprehensive marketing strategies and campaigns.
• In-depth knowledge of digital marketing, social media management, content development, and corporate communication practices.
• Expertise in lead generation, brand stewardship, market research, and engaging customers.
• Strong analytical and problem-solving capabilities to evaluate campaign effectiveness and key metrics.
• Exceptional verbal, written, presentation, and interpersonal communication skills.
• Advanced project management, organizational, and multitasking skills.
• Creative thinker with a commercial outlook and results-driven mindset.
• Proven ability to collaborate effectively with senior executives and cross-functional teams.
• Meticulous attention to detail and ability to thrive in a fast-moving corporate environment.