Loyalty Insights & Customer Analytics Manager

About Foodstuffs North Island Limited

Foodstuffs New Zealand is a fully New Zealand owned and operated organisation comprising two regional co-operatives and a central support centre focusing on national marketing, corporate affairs, social responsibility, sustainability, brand management and customer experience strategies. Our team is passionate, creative, and committed to values such as teamwork, positivity, customer focus, and innovation.

Role Overview

The Loyalty Insights & Customer Analytics Manager role requires a strategic, customer-focused leader to ensure comprehensive understanding of Club+ customers, analysing their shopping habits, multichannel engagement, and benefit utilisation. This position drives optimisation of customer propositions, experiences, and journey enhancements throughout the Club+ lifecycle by leveraging comprehensive analysis of proprietary customer data.

Key Responsibilities

• Lead analysis of loyalty programme performance, customer engagement, and related activities to uncover trends, opportunities, and improvement areas.
• Convert customer shopping and engagement patterns into actionable insights that guide personalised experiences, communications, and offers throughout the customer lifecycle.
• Manage reporting, dashboards, and visual data presentation to aid informed decision-making.
• Develop and lead a high-performing engagement insights team, while working closely with marketing, customer experience, product, and data stakeholders.

What We Provide

• Access to over 1,000 car parks including electric vehicle charging stations.
• Southern Cross health insurance coverage.
• Onsite café facilities with subsidised meals, an onsite mini mart, and a 5% discount at retail stores.
• Flexible working arrangements including a birthday day off and long service leave.
• In-house learning and development opportunities, flu vaccinations, and social groups called Tribes.

Candidate Profile

We seek an experienced customer insights and customer experience professional with at least seven years in loyalty programs, shopper insights, behavioural analytics, and customer strategy. A customer-centric mindset combined with the ability to distill complex data into clear and motivating narratives is essential. The ideal candidate thrives in a complex setting, enjoys leading teams, and effectively collaborates with senior stakeholders.

• Seven or more years of experience in loyalty programmes, shopper insights, behavioural analytics, and customer strategy.
• Expertise in lifecycle marketing, campaign planning, offer management, and personalised customer engagement.
• Proven ability to synthesise data-driven insights into actionable and compelling recommendations, particularly utilising first party data sources.
• Experience in building high performing teams and leading cross-functional agile collaborations with diverse stakeholders.
• Strong understanding of data platforms, marketing technology, and data-driven decision processes.

Diversity and Inclusion

We value diversity and create an inclusive environment encouraging courageous behaviour and unity. We welcome applicants from diverse backgrounds, including those with disabilities, additional health or mental health needs, or neurodiversity.

Accessibility Support

Accessibility accommodations for the recruitment process are available on request, such as interview location assistance, sign language interpreters, or assistive technologies.

Use of Artificial Intelligence

AI tools may assist with application processing to support the recruitment team but do not substitute human decision-making. Final hiring decisions remain with human recruiters. Applicants can inquire further regarding data processing practices.