Horeca Field Sales Executive

About the Team

The team operates two primary verticals: E-commerce and HoReCa. Both divisions are dedicated to fulfilling the fresh produce needs of B2C e-commerce platforms such as Flipkart, Zepto, Instamart, as well as catering to organized hotels, catering services, and restaurant chains located in Metro/Tier-1 cities.

Key Responsibilities

• Select and onboard distributors by identifying potential partners and guiding them through the onboarding process to ensure comprehensive knowledge of company products, policies, and expectations.
• Develop and nurture strong ongoing relationships with current distributors, acting as their primary contact for communication and assistance.
• Deliver training and support to distributors aimed at improving their product understanding, sales capabilities, and customer service standards.
• Manage contract negotiations and partnerships, ensuring alignment with corporate goals and compliance with legal terms. Oversee contract renewals, amendments, and terminations with transparent communication.
• Perform market research and analysis to detect industry trends, competitive threats, and channel opportunities; incorporate feedback from distributors and stakeholders for market insight.
• Continuously refine distributor management processes to enhance operational efficiency and network performance through the implementation of best practices.

Candidate Profile and Requirements

• Minimum education level of 12th grade.
• Possess 2 to 4 years of experience in sales or business development, with a preference for HoReCa industry background.
• Strong knowledge of the HoReCa sector, including familiarity with its key stakeholders and market trends, along with distributor management experience.
• Outstanding interpersonal skills with the aptitude to build and sustain distributor relationships across multiple levels.
• Proven ability in client acquisition or exceeding distributor onboarding targets coupled with effective negotiation and deal-closing skills.
• Excellent verbal and written communication proficiency, with the skill to communicate technical proposals and calculations clearly in the local language.
• Highly self-driven, goal-oriented, proactive, and capable of functioning independently or collaboratively within a team.
• Adaptable and flexible, ready to frequently travel and thrive in a fast-changing environment.
• Fluency in the local language is mandatory.