Horeca Field Sales Executive

About the Team

The team operates across two primary verticals: E-commerce and HoReCa. These divisions focus on fulfilling fresh produce demand for B2C e-commerce platforms such as Flipkart, Zepto, and Instamart, along with serving established Hotels, Caterers, and Restaurant chains in metropolitan Tier 1 cities.

Key Responsibilities

• Identify and recruit potential distributors, leading their onboarding to ensure thorough understanding of company products, policies, and standards.
• Maintain and nurture strong relationships with existing distributors, acting as their primary point of contact for communication and assistance.
• Deliver training and support to distributors, improving their product expertise, sales efficiency, and ability to meet customer expectations.
• Negotiate contracts and partnership terms with distributors in line with company goals and legal frameworks; manage contract renewals, adjustments, and terminations with transparent communication.
• Perform market analysis to identify industry trends, competitive challenges, and opportunities in the distribution channel; collect and analyze feedback from distributors and customers to better understand market demands.
• Regularly assess and enhance distributor management processes to boost overall network performance and operational efficiency by applying best practices.

Candidate Profile

• Minimum educational qualification: completion of 12th grade.
• Two to four years of experience in sales or business development, preferably within the HoReCa sector.
• Comprehensive knowledge of the HoReCa industry landscape, including its key stakeholders and market trends, plus distributor management experience.
• Exceptional interpersonal skills with strong capabilities in building and sustaining distributor relationships at multiple levels.
• Demonstrated success in client acquisition and distributor onboarding, accompanied by solid negotiation skills and a strong deal-closing acumen.
• Excellent verbal and written communication skills, capable of creating persuasive presentations and proposals tailored to distributor language preferences.
• Highly result-driven with strong self-motivation, proactive mindset, and ability to operate independently while collaborating within teams.
• Adaptability to frequent travel, fluctuating market conditions, and a dynamic, fast-paced work environment.
• Proficiency in the local language is required.