General Manager - Marketing

About the Role

Indevin, a prominent wine company in New Zealand known for brands such as Villa Maria, Esk Valley, and Leftfield, is seeking a General Manager of Marketing. This role reports directly to the Chief Customer Officer and involves leading the marketing function through an important phase of growth and strategy implementation. The primary goal is to reinforce Indevin's position as a market-led provider of premium, customer-focused wine products globally.

Key Responsibilities

• Direct the marketing, brand management, communications, and activation strategies.
• Guide the development and refinement of Villa Maria alongside other brands within the portfolio.
• Leverage consumer and customer insights to create compelling brand propositions.
• Champion innovation and new product development to identify profitable growth avenues.
• Enhance market activation and customer-oriented execution in international markets.
• Develop marketing team engagement, skill sets, and overall performance.

Candidate Profile

• Extensive senior marketing leadership experience, preferably within FMCG, CPG, customer brands, or customer-focused industries.
• Proven ability to manage complex brand portfolios successfully.
• Strong record in insight-driven innovation, new product development, and achieving commercial growth.
• Sound commercial judgement with an ability to prioritize investments and resources effectively.
• Experience working across global markets, with international exposure highly appreciable.
• Demonstrated leadership skills in managing and evolving teams through periods of change.
• Executive presence complemented by excellent stakeholder management capabilities.
• A pragmatic and collaborative leadership style that blends strategic thinking with hands-on execution.

Benefits and Opportunities

• Lead marketing efforts at New Zealand’s largest wine enterprise with some of the country’s most recognizable brands.
• Shape the future of Villa Maria and the wider brand portfolio.
• Manage a comprehensive marketing portfolio including branding, innovation, activation, communications, and digital initiatives.
• Authentic opportunity to enhance marketing capabilities, cultural dynamics, and commercial achievements.
• Gain global exposure spanning diverse markets and customers within the wine sector.

Additional Information

This role requires candidates to be New Zealand citizens, residents, or holders of a valid work visa. Application references will be requested at a later phase, so applicants should not include them in their initial submissions. For clarity or to discuss the role confidentially, contact Cameron King at 0220731320 and quote Job ID: 18481.