Founding Sales Development Representative (m/w/d)

Overview

We are developing AI-driven healthcare professionals for the future. Our AI receptionist Luna already automates patient communication in medical practices. Having established ourselves as market leader in dentistry, we are now expanding into new medical specialties, countries, and products. As the Founding Sales Development Representative (SDR), you will build and optimize our inbound lead-to-demo pipeline, fueling our growth.

About praxipal

The biggest challenge in healthcare is the shortage of qualified specialists, with tens of thousands of vacancies annually and a worsening demographic trend. Medical practices rely on our AI receptionist Luna to ease staff burdens and ensure accessible care for all. We operate as a tech-driven company with a small, highly skilled team characterized by rapid, intense work balanced by strong collaboration. We all work onsite daily to engage, learn, and grow together.

Your Role and Responsibilities

• Act as the pioneering SDR and key player in building and scaling a high-performance SDR team rather than working within an existing framework.
• Create and run the engine that converts inbound leads to booked demos reliably, using persistent calling, automations, and AI agents.
• Respond immediately to new leads—speed-to-lead is your core strength.
• Engage leads persistently through a sophisticated multichannel approach including follow-up calls, email sequences, WhatsApp messaging, and more.
• Develop creative methods to revive seemingly lost leads, reclaiming potential others have dropped.
• Manage your sales pipeline meticulously, maintain CRM data, and make lead-to-demo conversion measurable and optimizable through data.
• Contribute to developing praxipal’s go-to-market strategy from scratch by creating playbooks and conversation guides that will become standard for our growing sales team.
• Play a vital role in forming a successful sales team and shaping how sales at praxipal will evolve in the future.

Who We Are Looking For

• Highly ambitious and self-driven individuals.
• Enthusiasts of AI with a strong desire to master go-to-market sales skills from the ground up.
• Some prior practical experience with direct customer interaction, ideally in sales.
• Desire to not just follow processes but help design and refine them.
• Hands-on attitude, willing to take on all tasks, including the less glamorous ones.
• Persistent mindset; a "no answer" does not discourage you but motivates you to call back.
• Fluent communication skills in German and English, both written and spoken.
• Commitment to working onsite in Berlin five days a week.

Benefits and Perks

• Competitive base salary with attractive, uncapped commission and an above-average share in our VSOP program.
• Unique opportunity to shape an SDR team from day one and grow into a leadership role alongside company growth.
• Rapid learning curve: you will build the SDR process from scratch and take on increasing responsibility at a fast pace.
• Work with a strong, motivated team and numerous growth opportunities.
• Membership to Urban Sports Club.
• Job ticket via Deutschland-Ticket.
• Lunch subsidy through Lunchit and company-sponsored group dinners.
• Regular team events and offsites.