Field Sales Representative

Job Summary

The Field Sales Representative serves as the primary liaison for the sales operations team, ensuring that sales orders are processed promptly, targets are achieved, and operational fundamentals are maintained effectively at the retail store level. This role is pivotal in driving sales performance and sustaining business consistency across key retail locations.

Key Responsibilities

• Meet monthly sales objectives assigned per customer and city within the designated product range.
• Ensure customers place timely and regular orders to prevent delays in invoicing and inventory replenishment.
• Coordinate and monitor promotional order quantities to guarantee invoicing and execution in accordance with weekly plans.
• Implement and adhere to a weekly schedule of store visits to address customer requirements and monitor progress.
• Manage SKU minimum and maximum order levels to maintain adequate stock and prevent out-of-stock situations.
• Foster strong business relationships with category and store managers to enhance operational alignment and brand presence.
• Ensure that critical business fundamentals such as product availability, visibility, pricing, and promotions are consistently applied across all visited stores.
• Communicate and align with store category managers on upcoming activities to ensure seamless coordination between the head office and store operations, minimizing missed opportunities.
• Oversee the timely execution of weekly promotional campaigns both in flyers and in-store, and report any issues requiring urgent management attention.
• Work closely with the merchandising team daily to address store progress and resolve gaps to guarantee 100% adherence to trade execution guidelines, including availability and display placements.
• Collaborate with agency field teams during activation periods to prepare stores and maximize return on investment throughout and after activities.
• Report new store openings with detailed information to update customer databases and ensure inclusion in sales and store visit schedules.
• Notify of any store closures to remove them from databases and visiting plans.
• Provide primary feedback on promotions implemented at key stores to evaluate effectiveness and suggest improvements to boost outlet performance.
• Monitor competitor initiatives such as special discounts, thematic displays, and new product launches, sharing insights with Customer Marketing and Sales teams for internal assessment.
• Aggregate and communicate feedback regarding customer events, launches, and expansions to support future planning efforts.

Qualifications and Experience

• At least 3 years of proven sales experience in a related capacity.
• Successful track record of achieving sales targets and stimulating growth within major accounts.
• Experience with in-store promotions and trade activities, both routine and seasonal.

Desired Attributes and Skills

• A strong desire to learn and grow within an entrepreneurial environment.
• Self-motivated with a passion to achieve personal and team growth.
• Demonstrates ownership by proactively addressing challenges and resolving issues.
• Ability to distill complex information and communicate it clearly.
• Customer-focused approach with a talent for building and maintaining effective relationships based on trust and respect.
• Team-oriented mindset that manages expectations and drives alignment towards common objectives.
• Proficient negotiation skills, successfully securing and implementing customer plans alongside category and store managers.