Experience (SEO, GEO) Director

About WPP Media

WPP serves as a trusted growth partner for some of the world's leading brands, combining exceptional talent, reliable data, and world-class partnerships through the innovative WPP Open marketing platform. This enables clients to adapt to change, seize new opportunities, and achieve transformative growth.

WPP Media is WPP's AI-driven media division that integrates media, data, and partnerships to enable creative personalization at scale. Powered by Open Intelligence and connected via WPP Open, clients gain precise insights into where, how, and why their media investments are delivering results.

Mindshare, a flagship brand under WPP Media, aims to generate "Good Growth"—growth that positively impacts people, the planet, and business by using media intentionally to create stronger consumer connections and trust.

Role Overview

This leadership position involves managing and expanding a rapidly growing Experience (SEO, GEO) team within Australia's top media network. The role offers a unique chance to shape SEO excellence across multiple cities including Melbourne, Sydney, and Brisbane, embracing a blend of flexible working and in-office collaboration with most teams convening three days weekly.

Key Responsibilities

• Lead the vision and delivery of Experience (SEO) services, establishing the team as a center of excellence across Australia and New Zealand.
• Build, mentor, and lead a high-performing team of mid to senior-level SEO specialists, fostering a collaborative and trustful workplace.
• Collaborate with Business Directors to monitor profitability, identify growth opportunities, and support new business wins.
• Innovate and enhance SEO, GEO, and experience solutions, frameworks, and processes that generate outstanding client value.
• Develop and maintain trusted, senior-level client relationships, crafting strategies integrated with business and marketing outcomes.

Ideal Candidate Profile

• Experienced SEO professional with comprehensive knowledge covering Technical, Local, Content, and Measurement aspects of organic discovery.
• Strong commercial insight with demonstrated success in managing agency revenue, boosting profitability, and driving business growth.
• Passionate leader with proven ability to coach and develop senior talent to reach their potential.
• Strategic thinker with operational expertise, innovation mindset, and familiarity with technologies like AI to improve delivery and efficiency.
• Exceptional relationship builder adept at cultivating client satisfaction and advocacy.

Culture & Benefits

WPP Media values a culture of creativity and collaboration, emphasizing employee growth and inclusion. The company offers competitive salaries, 20 to 25 days of annual leave with options to purchase extra, flexible work arrangements, paid parental leave, birthday leave, early summer finishes, and numerous professional development opportunities. Offices are located in vibrant precincts of Brisbane, Melbourne, and Sydney, providing inspiring work environments. Mental wellness support is available through an Employee Assistance Program.

Commitment to Diversity and Accessibility

WPP Media is an equal opportunity employer dedicated to fostering a respectful, inclusive workplace where everyone can thrive regardless of race, gender, orientation, age, disability, or veteran status. Candidates are encouraged to apply even if they do not meet every criterion. Accommodations during the hiring process are welcomed and supported.