Senior Digital Media Planner

About WPP Media

WPP is a trusted growth partner for top global brands, combining exceptional talent, reliable data, intelligence, and world-class partnerships united by our innovative marketing platform, WPP Open. We help clients adapt to change, seize opportunities, and achieve transformative growth. WPP Media, WPP's AI-powered media division, integrates media, data, and partnerships to deliver scalable creative personalization. Powered by Open Intelligence and connected through WPP Open, clients gain clear insights into their media investments' performance.

WPP embodies creative transformation, fostering a better future for employees, clients, communities, and the planet. WPP Media, as WPP’s global media network, joins the best platforms, talents, and partners to unlock endless growth potential in an interconnected media landscape.

Benefits

• Flexible working hours focusing on in-office collaboration, supplemented by remote work; overtime can be compensated flexibly.
• 30 vacation days plus an additional flexible day; December 24th and 31st are also off.
• Health benefits including attractive retirement plans and Mental Health Awareness Days prioritizing well-being.
• Diverse training opportunities and internal career programs to support personal growth within the WPP network.
• Engagement in memorable events, employee discounts, and perks like the Job Ticket, Wellhub, and Job Bike.
• A welcoming, inclusive culture valuing diversity and equal opportunity.

Role Responsibilities

• Lead strategic and operational management of digital campaigns and budgets, supporting client development via annual strategies and pitches.
• Oversee the entire lifecycle of digital campaign execution, collaborating closely with Paid Search, Paid Social, Programmatic, and E-Commerce specialists for a comprehensive approach.
• Monitor market and media trends continuously, deriving recommendations for placements, formats, and targeting strategies.
• Manage communication and coordination among consulting teams, media owners, channel experts, and campaign management.
• Solicit and evaluate offers, partnerships, and special advertising formats.
• Ensure optimal client conditions and manage complete digital budgets with detailed annual forecasting, liaising closely with the investment team.
• Innovate and enhance client portfolios with fresh concepts and ideas through pitches and strategic planning.

Candidate Profile

• Completed degree or vocational training in marketing, media, business administration, or related fields.
• At least 3 years of experience in planning or consulting for digital media campaigns.
• Strong familiarity with common media planning tools, relevant media terminology, and online KPIs.
• Advanced proficiency in Excel, analytical mindset, and strong commitment to quality.
• Highly structured, resilient, independent work style combined with clear communication and teamwork skills.
• Excellent proficiency in German, both written and spoken.

Additional Information

The ideal applicant is strategic, proactive, and customer-oriented. WPP Media encourages applications even if all qualifications are not fully met.

Working at WPP Media means contributing to the future of media with strong investment in employees' growth within a global network. Diversity and cohesion are fostered through Employee Resource Groups and frequent internal events promoting exchange, inspiration, and shared success.

WPP Media is an equal opportunity employer, evaluating all candidates without discrimination to cultivate a respectful and inclusive work environment where everyone has equal chances to contribute and advance.

Please note our privacy policy concerning data processing for applicants in Germany, Austria, and Switzerland.