Performance Manager, Search

About WPP Media

WPP serves as a trusted growth partner for leading global brands. Combining expert talent, reliable data and intelligence, and distinguished partnerships through the innovative marketing platform WPP Open, the company helps clients adapt to change, seize new opportunities, and achieve transformative growth.

WPP Media, WPP's AI-driven media division, integrates media, data, and partnerships to deliver scalable creative personalization. Powered by Open Intelligence and connected via WPP Open, clients gain transparency into how their media investments are performing.

Role Summary and Impact

The SEM Manager position is for an experienced and proactive professional to lead and refine paid search campaigns targeting the Hong Kong and Taiwan markets. This role demands strategic vision alongside meticulous execution, working collaboratively with cross-regional teams to achieve rigorous performance objectives.

Key Responsibilities

• Design, implement, and optimize SEM campaigns using platforms like Google Ads and Microsoft Advertising (Bing).
• Regularly track campaign metrics and conduct hands-on adjustments to surpass set KPIs and performance standards.
• Examine campaign data, detect patterns and insights, and recommend practical improvements.
• Convert data findings into clear narratives and actionable proposals for stakeholders.
• Measure the effects of modifications and strategic initiatives through data-driven evaluations.
• Work alongside teams from Hong Kong and Taiwan to synchronize strategy, messaging, and delivery.
• Leverage analytics tools such as Google Analytics to assess user patterns and campaign impact.
• Maintain high precision, consistency, and accountability in campaign execution.

Required Skills and Experience

• Fluency in reading and writing Traditional Chinese to communicate with regional clients.
• Extensive practical experience managing SEM campaigns on Google Ads and Microsoft Advertising.
• Proven track record in optimizing campaigns under demanding performance targets.
• Strong analytical capabilities to interpret data and transform insights into strategies.
• Excellent presentation and storytelling skills, capable of simplifying complex data for stakeholder understanding.
• Familiarity with analytics platforms like Google Analytics.
• Good understanding of website tracking and tagging technologies; experience with Google Tag Manager is favorable.
• Detail-oriented with robust quality assurance skills for accurate implementation and reporting.
• Self-driven and adaptable to fast-moving, cross-regional work environments.
• Logical, structured thinker with sound problem-solving abilities.

Life at WPP Media & Benefits

WPP Media prioritizes nurturing employee growth alongside responsible media spending. Employees benefit from access to global networks, professional development opportunities, resource groups, and frequent team engagements. Benefits encompass comprehensive medical coverage, retirement plans, vision and dental insurance, generous vacation time, partner discounts, and mental health awareness initiatives.

As an equal opportunity employer, WPP Media promotes a culture of respect and inclusion where all employees have equal career advancement prospects.

The company adopts a hybrid work model, encouraging office presence approximately four days weekly to foster collaboration, creativity, and connection. Flexibility and accommodations can be discussed during the recruitment process as needed.

Please note candidate contact will only occur for those selected for interviews.