Event Sales Executive

Role Overview

Seeking a proactive Event Sales Executive to manage end-to-end sales activities for live events including exhibitions, conferences, and banquets. The role demands driving lead generation and conversion for exhibitor participation, sponsorships, ticket sales, and bookings, along with nurturing strong client relationships for successful event execution.

Key Responsibilities

• Manage complete sales processes for various events, from lead generation to client coordination and payment closure.
• Identify and engage potential exhibitors, brands, corporates, event agencies, institutions, and individual customers.
• Utilize cold calling, database marketing, email campaigns, networking, and field sales to uncover new business opportunities.
• Pitch event spaces, sponsorship options, ticket packages, and banquet solutions effectively.
• Consistently follow up with prospects, maintain an active sales pipeline, and achieve monthly revenue and sales targets.
• Coordinate internal teams to ensure seamless execution of bookings and meet exhibitor requirements.
• Conduct client meetings, site visits, venue tours, and business presentations as necessary.
• Negotiate commercial terms to maximize company revenue and profitability.
• Explore emerging markets and customer segments to expand business opportunities for future events.
• Provide regular sales status reports, pipeline updates, and revenue forecasts to management.

Candidate Profile

• 2 to 5 years of experience in sales, business development, or event-related fields such as exhibitions, banquets, hospitality, ticketing, or related sectors.
• Preference for those experienced in B2B and B2C sales, particularly from event management, exhibition, media, entertainment, wedding, or advertising industries.
• Proven skills in lead generation, cold calling, client acquisition, negotiation, and closing sales.
• Strong communication, presentation, and interpersonal abilities.
• Target-driven mindset with a focus on revenue and business conversions.
• Ability to independently oversee the entire sales cycle.
• Well-developed networking and relationship-building skills.
• Comfortable conducting field visits and client meetings.
• Familiarity with local business markets and corporate clients is a plus.
• Capable of thriving in a fast-paced, deadline-oriented event environment.