Director, Marketing Analytics

About Klook

Klook is a leading pan-regional experiences platform across Asia Pacific, dedicated to digitizing experiences to make them accessible to travelers worldwide. Our mission is to establish the digital framework for the global experience economy, enabling merchants to share their passions while travelers discover unique aspects of destinations. Our platform is mobile-first and curated, covering a wide range of experiences across global locations.

Klookers are global citizens who believe in travel's transformative power, creating memorable experiences for others and fostering a joyful internal culture. We uphold a high-performance work culture guided by six core values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, and Win as One. We strive to reach new heights and embrace the evolving travel landscape.

About the Role

We seek a senior marketing analytics leader to bridge business objectives, marketing performance, and data-driven decision-making. This is a new role within our Marketing team. Initially, you will act as a hands-on contributor, establishing foundational marketing measurement, experimentation, and planning from scratch. As the function expands, you will influence the operational model and team development, becoming a vital thought partner for senior marketing and business stakeholders.

The role requires collaboration with central, channel, and local marketing teams, Data Analytics, Finance, and Product to define success metrics, optimize budget allocation, and scale analytic decision making for our global marketing efforts.

Key Responsibilities

• Serve as a foundational member of the Marketing Analytics function, designing frameworks, tools, and workflows to enable data-driven marketing decisions.
• Manage the global marketing measurement framework, including funnel definitions, KPI structures, and performance scorecards across various channels, markets, and products.
• Collaborate with Marketing leadership on annual and quarterly planning, converting business priorities into data-supported investment and channel strategies.
• Create and update demand forecasts and investment models segmented by market, channel, and campaign to inform budget allocation, pacing, and ROI expectations.
• Lead the experimentation strategy, including A/B testing, holdouts, and incrementality experiments across acquisition, engagement, and CRM to ensure rigorous test design and decision processes.
• Partner with Data Analytics to develop marketing data infrastructure, such as data marts, cohort definitions, and attribution pipelines, guaranteeing usability for decision-making.
• Build and refine marketing analytics tools and dashboards (e.g., performance dashboards, funnels, cohort analyses, LTV/CAC metrics) for central and regional teams.
• Enhance and implement attribution methodologies (multi-touch attribution, media mix modeling, geo experiments) to optimize channel mix and ROI.
• Communicate clear, narrative-driven performance insights and recommendations to senior stakeholders, simplifying complex analyses.
• Foster a test-and-learn culture by developing playbooks, guidelines, and training to improve campaign briefing, execution, and review.
• Define the strategic roadmap for Marketing Analytics & Strategy, including hiring plans and key focus areas as the team grows.

Candidate Requirements

• At least 12 years professional experience, including 6 to 8 years in marketing analytics, growth strategy, marketing science, performance marketing, or similar areas, preferably within fast-growing consumer tech, e-commerce, or digital sectors.
• Demonstrated success as a senior individual contributor or player-coach, having built or substantially influenced analytics or marketing science capabilities.
• Deep understanding of digital marketing funnels, customer acquisition and retention economics, and commercial metrics such as CAC, LTV, GMV, and ROI.
• Advanced analytical skills with proficiency in SQL (BigQuery preferred) and experience handling large datasets and BI/visualization platforms like Tableau or Looker.
• Practical experience designing and assessing experiments (A/B testing, incrementality, holdouts) and familiarity with attribution and media mix modeling techniques.
• Ability to work independently, manage ambiguous challenges, and create scalable analytical frameworks with limited resources.
• Excellent communication and stakeholder engagement skills, proven in influencing senior marketing and business leaders through compelling, data-driven storytelling.
• Fluency in English is mandatory; proficiency in additional Asian languages is a plus.

Benefits

• Opportunity to be a core architect of a high-impact Marketing Analytics function within Klook's Marketing division.
• Close collaboration with marketing and business leadership to shape marketing measurement, investment, and optimization strategies across channels and regions.
• Ownership over designing frameworks, tools, and eventually leading a global marketing analytics team.
• Experience a fast-growing, dynamic environment in the travel and experiences sector, offering scope for experimentation and significant business impact.

Additional Information

Klook is an equal opportunity employer committed to diversity and inclusion. We foster a workplace where employees from all backgrounds have equal opportunities to thrive. We maintain a welcoming culture that supports everyone.

Note: Klook does not accept unsolicited resumes from agencies or recruiters without prior written approval. Any submissions without such agreement will not be considered or compensated.