Digital Product Manager - Retail Banking

Opportunity

• Join a leading financial services provider and top-tier bank.
• Gain valuable insights into banking products and financial services domain.
• Position located in the East region of Singapore.

Role Overview

The role focuses on developing and managing retail banking digital products that meet customer needs and increase digital adoption in the bank's channels.

Key Responsibilities

• Collaborate with product teams to craft compelling digital product propositions aimed at engaging customers.
• Conduct and iterate small-scale experiments to validate market acceptance and refine product features accordingly.
• Work with diverse stakeholders to map and design customer journeys, focusing on seamless digital experiences across multiple touchpoints.
• Listen to customer feedback and undertake market research to identify and implement efficient and user-friendly UI/UX improvements.
• Analyze customer profiles, segments, and transaction behaviors to derive deeper insights and better define problems and opportunities.
• Drive initiatives to expand online acquisition channel share by leveraging internal data and digital platforms.
• Partner with product and analytics teams to plan targeted marketing campaigns for effective customer outreach.
• Lead and coordinate retail banking projects in the personal investing area, guiding these from onboarding through fulfillment.
• Use market analysis and data to propose enhancements and support implementation through user training and problem resolution.

Candidate Profile

• At least 3 years of experience managing digital products in the banking or financial services industry.
• Solid knowledge in designing customer journeys and creating engaging digital user experiences (UI/UX).
• A data-driven approach, with strong skills in analyzing customer behavior to extract actionable insights.
• Experience conducting product experiments and iterating features based on user feedback.
• Demonstrated success in promoting digital adoption and increasing online channel usage.
• Capable of collaborating across functions including product, tech, analytics, and marketing teams.
• Preferably experienced in retail banking or personal investing product areas.
• Strong skills in stakeholder engagement and managing projects through all phases of delivery.