Digital Campaign Specialist

Role Overview

Mediacorp's Commercial Operations team is seeking a Digital Campaign Specialist to manage the execution of digital and paid social advertising campaigns. The specialist will collaborate closely with Sales, Solutions, and other internal teams to convert campaign needs into effective digital activations across Mediacorp's digital platforms, social channels, and approved third-party sites.

Key Responsibilities

• Oversee the complete lifecycle of digital and paid social campaigns, including briefing, setup, launch, ongoing monitoring, optimization, reporting, and closure.
• Coordinate campaign deployment on Mediacorp's digital assets, social media, and external platforms.
• Verify campaign requirements, media plans, creative materials, targeting criteria, tracking setups, and timelines to guarantee precise campaign execution.
• Ensure timely and accurate campaign launches within agreed schedules.
• Handle multiple simultaneous campaigns maintaining high standards of accuracy and responsiveness.
• Collaborate with internal and external stakeholders to facilitate smooth and efficient campaign delivery.
• Track campaign pacing and performance relative to client KPIs, proactively addressing underperformance or operational issues through optimization measures.
• Generate timely, accurate performance reports, analyze outcomes, identify trends, and provide actionable insights.
• Conduct post-campaign evaluations to gather lessons aimed at improving future campaign efficacy and operational workflows.
• Identify and implement opportunities to enhance campaign processes, turnaround times, accuracy, and operational productivity.
• Contribute to refining campaign management procedures and best practices.

Success Criteria

• Digital and social campaigns launch correctly and on schedule.
• Campaigns meet agreed media and performance targets.
• Ongoing monitoring and proactive optimization of campaign delivery.
• Early detection and resolution of operational risks and delivery problems.
• Stakeholders receive prompt and precise campaign status updates.
• Campaign reports clearly communicate meaningful performance insights.
• Operational workflow becomes more efficient, scalable, and standardized.

Required Competencies

• Practical experience managing digital or paid social advertising campaigns.
• Sound knowledge of digital ad formats, campaign KPIs, audience targeting, tracking, and reporting.
• Competence in analyzing campaign results and identifying optimization opportunities.
• Excellent project and campaign management capabilities, able to juggle multiple campaigns and deadlines.
• Meticulous attention to campaign setup and execution details.
• Strong problem-solving skills and resourcefulness in resolving issues.
• Effective verbal and written communication for multi-stakeholder coordination.
• Proactive and solutions-focused mindset suitable for a fast-paced environment.

Experience

• 2 to 4 years’ background in digital campaign management, paid social campaign operations, media operations, ad operations, or related digital advertising roles.
• Familiarity with campaign management, ad-serving, analytics, or reporting platforms such as Meta, TikTok, YouTube, and Google Ad Manager is advantageous.
• Experience in media ownership, publishing, media or digital agencies, ad-tech platforms, or advertising settings is a plus.

Education

Possess a Diploma or Degree in Marketing, Digital Marketing, Mass Communications, Media, Business, or related fields.