Content Writer

Overview

Dr. Scent is seeking a talented and digitally adept Content Writer to join their marketing team in Sharjah. This position involves creating compelling content across social media platforms, ecommerce portals, retail campaigns, marketplace promotions, and regional partner marketing initiatives. The candidate must be proficient in both Arabic and English with an understanding of GCC consumer preferences, particularly for fragrance and lifestyle sectors.

Key Responsibilities

• Craft engaging Arabic and English content for Instagram, TikTok, Snapchat, Facebook, websites, WhatsApp campaigns, ecommerce, and partner platforms.
• Compose captions, brief copies, campaign messages, product descriptions, promotional materials, and scripts for stories and reels.
• Generate creative content ideas related to fragrance products, scent machines, home fragrance, retail campaigns, B2B promotions, and seasonal events.
• Adapt and localize content to resonate with GCC cultural norms, language nuances, and customer buying behaviors.
• Develop monthly content calendars synchronized with product launches, retail promotions, and key seasonal dates.
• Prepare detailed creative briefs for design teams, photographers, videographers, influencers, and external agencies.
• Support and ideate marketing campaigns for important periods such as Eid, Ramadan, summer events, mall activations, kiosk launches, ecommerce discounts, and B2B marketing efforts.
• Monitor social trends and competitor activity to recommend innovative creative strategies aligned with brand goals.
• Tailor campaign materials for regional collaborators and diverse sales channels.
• Capture and produce mobile-first short videos such as reels, stories, TikTok content, behind-the-scenes footage, product demos, and lifestyle visuals.
• Collaborate with designers and video editors to ensure production of high-quality social media creatives.
• Guide creative direction during photo and video shoots as required.
• Maintain brand consistency by adhering to company tone, visual identity, and quality standards in all content outputs.
• Conduct thorough content reviews to avoid errors in spelling, grammar, pricing, product details, or branding.
• Organize and maintain a content repository for captions, visuals, reels concepts, campaigns, and product messaging.

Candidate Requirements

• A minimum of 2 to 5 years working in content creation, digital marketing, social media content development, or creative marketing roles.
• Fluency in Arabic and English, with strong written and verbal communication skills.
• Proven expertise in Arabic copywriting targeting GCC markets.
• Preferred experience in beauty, fragrance, fashion, retail, FMCG, ecommerce, or lifestyle industries.
• Strong familiarity with social media platforms including Instagram, TikTok, Snapchat, and trends around reels, stories, and short-form videos.
• Basic proficiency in design and video editing software such as Canva, CapCut, Adobe Express, Photoshop, Illustrator, or similar tools.
• An excellent sense of aesthetics, branding principles, layout design, product showcasing, and visual storytelling techniques.
• Comfortability capturing mobile content and directing straightforward social media shoots.
• Highly organized, proactive, and able to handle multiple simultaneous content requests and meet campaign deadlines efficiently.
• A portfolio showcasing previous works involving content, captions, reels, design projects, or campaign executions is mandatory.

Reporting Structure

This position reports to the Marketing Manager and works closely with the Social Media & Community Executive, Designers, Videographers, Ecommerce Team, Website Team, Influencers, Sales Team, and Retail Team.