Marketing & Growth Manager

About Dr. Scent

Dr. Scent is dedicated to transforming the fragrance industry by integrating innovation with superior quality. Specializing in premium scent solutions for both homes and businesses, the company prioritizes exceptional standards and customer satisfaction. With a focus on driving measurable results, Dr. Scent aims to generate high-quality leads, improve conversion rates, and align marketing efforts closely with sales through strong leadership and strategic planning.

Key Responsibilities

• Drive revenue growth by meeting defined goals for lead acquisition, improving conversion rates, and increasing marketing-driven income.
• Manage and enhance the marketing funnel from initial awareness to final purchase, working closely with sales to boost lead quality.
• Supervise advertising campaigns across platforms including Meta, Google, and Marketplace while analyzing campaign data to enable informed, performance-based decisions.
• Lead and develop the marketing team comprising Content, Advertising, Design, and Public Relations, focusing on task prioritization, quality assurance, and continuous team growth.
• Collaborate weekly with sales and customer service teams to refine lead quality and investigate deal failures to implement improvements.

Required Skills and Qualifications

• Between 5 to 8 years of experience in digital and performance marketing; e-commerce background is advantageous.
• Demonstrated success in managing digital advertising, analyzing performance data, and enhancing conversion rates.
• Proven leadership capabilities in managing and nurturing teams.
• Comprehensive understanding of marketing-sales integration with a strong focus on measurable outcomes.
• Capacity to perform effectively under pressure while consistently delivering results.