Content Specialist

Role Overview

As a Content Specialist, you will lead the creation and optimization of AI-powered video and image content tailored for growth advertising and marketing across international markets. Your responsibilities will include independent conceptualization, asset production, and post-production of advertising creatives that balance visual appeal with conversion metrics.

Key Responsibilities

• Utilize leading AI image and video generation technologies along with editing software to autonomously generate and refine creative assets for growth advertisements and marketing visuals.
• Develop and maintain an automated production pipeline leveraging AI agents to efficiently manage large-scale visual asset creation, including videos, images, and website designs.
• Analyze and decode high-performing advertising visuals, focusing on narrative flow, cinematic techniques, audio-visual integration, and design elements such as composition and color, to create reusable prompts and workflows that enhance conversion rates.
• Create and implement a comprehensive performance evaluation system assessing both content quality and advertisement delivery effectiveness, providing actionable quality assessments and improvement recommendations.
• Troubleshoot and resolve pipeline issues related to style consistency, brand integrity, character coherence, and localization to guarantee reliable, adaptable content production.
• Collaborate cross-functionally with algorithm experts, designers, and operations teams to synergize resources and drive growth initiatives efficiently.

Candidate Requirements

• A Bachelor’s degree or higher, preferring educational backgrounds in film/TV production, digital media arts, animation, visual communication, or advertising design.
• Over five years’ experience in advertisement video design, internet visual design, or growth asset design for international markets, coupled with at least two years of practical experience in AI-assisted design, automated asset pipelines, or AI agent product development.
• Profound knowledge of mainstream video and image generation foundational models and agent tools, with skillful application in business contexts; prior experience orchestrating model-driven video/image workflows is advantageous.
• Strong understanding of overseas digital advertisement production workflows, including short-form video ads for platforms such as TikTok and YouTube, and campaign visual assets.
• Exceptional capabilities in narrative structure, cinematic technique, visual-audio interplay, design layout, color theory, and coordinating visuals with copywriting, along with sensitivity to localized aesthetic trends.
• Demonstrated ability to abstract business requirements into technical strategies and actionable production roadmaps.
• Analytical proficiency to diagnose production bottlenecks and performance issues through data to propose effective solutions.
• Ongoing monitoring of advances in image and video generation technologies and AI-driven creative workflows, with insight into their practical benefits for growth marketing efficiency.