Product Operations Specialist

Role Overview

We seek a product operations expert skilled in monetization and campaign management, responsible for advancing user acquisition, revenue expansion, and marketing efforts across global markets. This position demands collaboration with Product, Marketing, Sales, Design, and Engineering teams to achieve tangible business outcomes.

Key Responsibilities

• Drive monetization strategies including pricing structures, promotions, conversion optimization, and lifecycle management.
• Plan and implement both digital and physical campaigns, product rollouts, user acquisition programs, and co-marketing activities.
• Create market-specific operation tactics for improving user activation, engagement, retention, conversion rates, and revenue based on insights from overseas markets.
• Manage comprehensive event and campaign lifecycles encompassing planning, resource coordination, promotion across channels, execution, and post-event performance analysis.
• Develop and oversee overseas channels, community networks, content platforms, and partnership opportunities.
• Monitor critical operational indicators, assess campaign and monetization outcomes, and continuously work on maximizing ROI.
• Collect and analyze user feedback and market data to facilitate product enhancements and improve user experience.
• Work collaboratively across departments to guarantee efficient and effective project delivery.

Requirements

• 1 to 3 years experience in fields such as product operations, monetization, growth, marketing, or event operations; international market experience is favored.
• Comprehensive understanding of user growth tactics, campaign design, channel and content operations, and paid user conversion.
• Strong analytical capability to identify issues and implement data-informed optimization strategies.
• Excellent project management and communication skills for independently guiding projects through planning and execution phases.
• Demonstrated proficiency and willingness to employ AI-powered tools like ChatGPT, Claude, Gemini, Notion AI, AI analytics, or automation to enhance efficiency.
• Fluency in both English and Chinese, enabling effective communication in meetings and daily written correspondence.
• High levels of ownership, execution focus, adaptability, and problem-solving aptitude.
• Experience managing multi-regional projects and sensitivity to cultural and behavioral differences across diverse markets.

Preferred Qualifications

• Familiarity with remote desktop/control software including AnyDesk, TeamViewer, or Chrome Remote Desktop.
• Proven track record in improving product monetization, paid user conversion, or revenue acceleration.
• Experience with launching overseas products, channel acquisitions, community management, or executing growth campaigns.
• Background working with SaaS, productivity tools, and both B2B and B2C products.