Content Lead

Role Overview

We are seeking a Founding Content Creator to fully manage the public-facing content of Paires. This includes the material published, the perception shaped for founders and investors, and the authoritative information they find online about us.

About Paires

Paires connects founders with the ideal investors from a broad and active global investment community. Our platform is live with paying customers, profitable, self-funded, and driven by a lean, experienced, and agile team.

Key Responsibilities

• Develop and execute the content strategy across LinkedIn and X including hooks, posts, and scripts personally created by you.
• Produce podcasts and interviews with successful founders and investors from conception through publication.
• Create the foundational content layers such as answer pages, comparison pages, and newsroom content structured for AI citations.
• Secure earned media coverage through trade press, newsletters, and podcast placements by pitching and landing yourself.
• Maintain a consistent, canonical company narrative on all platforms with monitoring of share-of-voice across AI and search engines.
• Drive audience growth and inbound engagement from founders and investors focusing on pipeline impact rather than superficial metrics.

Candidate Profile

• Active participant in the startup and venture capital digital spaces with daily engagement on LinkedIn and X, staying updated on funding rounds, funds, and trending topics.
• Proven track record of growing a brand or audience, with verifiable metrics and owned accounts.
• Hands-on creator comfortable producing all content formats independently, including hooks, posts, and scripts.
• Interest and ideally experience in optimizing content for AI citation through structured content and schema use.
• Ability to analyze content performance, identifying reasons for success and failure, and iteratively improving output.
• Highly motivated, deeply engaged online, and prepared to independently handle the company’s entire public presence.
• Additional assets include a personal following within founding or investor communities, successfully secured press coverage, and familiarity with AI visibility analytics tools.

Work Environment and Benefits

• Primarily overlapping with US Eastern Time for part of the workday, with flexible remote and asynchronous work.
• Meeting times are consolidated on Mondays and Thursdays to allow for focused deep work on other days.
• Access to premium AI productivity tools such as Claude Code and Cursor with top-performing models provided at no cost.
• Direct collaboration with company co-founders, significant creative autonomy, and a pioneering opportunity as the first brand hire shaping the company’s public image.