Category Manager - Kids Category

Role Overview

We seek an entrepreneurial and commercially savvy Category Manager to lead the Kids category for our Singapore operations. This role takes full ownership of this segment, involving everything from understanding parents' and children's evolving preferences to crafting the product mix, shaping commercial planning, and overseeing flawless execution in stores and various sales channels.

The successful candidate will collaborate closely with multiple departments to convert customer data and market analysis into effective strategies that boost sales, increase market share, and improve profitability. Ideal applicants will blend strong commercial insight with analytical capabilities, strategic thinking, stakeholder engagement, and hands-on execution.

Job Responsibilities

• Manage overall business results of the Kids category, monitoring sales, profits, growth, and other essential commercial indicators.
• Develop category-specific strategies and expansion plans consistent with the company's broader objectives.
• Gain deep insights into parental and child customer needs and preferences and use these insights to spot commercial opportunities.
• Work alongside Merchandising to optimize product assortment, pricing, and range architecture within the Kids segment.
• Analyze sales, customer behavior, and market data to detect trends, performance gaps, and opportunities for enhancement.
• Collaborate with Operations to ensure excellent in-store presentation, product visibility, merchandising quality, and a seamless buying experience.
• Partner with Marketing to design and implement targeted promotions, campaigns, and activities to enhance brand awareness and boost traffic and sales.
• Keep abreast of competitor actions, market developments, and shifts in customer behavior to innovate and differentiate the category.
• Develop and maintain performance dashboards and KPIs, using insights to identify problems and apply timely solutions.
• Create business reviews and recommendations for senior leadership, fostering cross-functional alignment and accountability.
• Identify fresh growth avenues including new products, customer segments, channels, partnerships, and other commercial endeavors.
• Challenge existing processes to improve the relevance, distinction, and profitability of the Kids category.
• Serve as the principal business owner for the Kids category, ensuring functional synergy and leading projects from conceptualization through implementation.

Desired Profile

• Between 3 to 6 years’ experience in category management, retail, merchandising, commercial or business management roles.
• Demonstrated commercial acumen with a successful record of driving sales or business growth.
• Strong analytical abilities with the talent to convert data and customer insights into actionable business decisions.
• A customer-centric mindset coupled with a solid understanding of consumer behaviour.
• Proven stakeholder management skills with the ability to work effectively across multiple teams and departments.
• An entrepreneurial approach, comfortable with taking initiative, making decisions, and driving progress.
• Excellent communication, presentation, and project management capabilities.
• Experience in retail, consumer goods, lifestyle, fashion, kids products, or FMCG sectors is advantageous.