Business Development Representative

About CoLab

CoLab empowers mechanical engineering teams to accelerate the development of transformative products. As an AI-driven platform enhancing engineering decisions, CoLab compiles knowledge repositories from design reviews, enabling AI to identify issues early and speed up the pathway to optimal designs. Industry leaders like Ford, Komatsu, and Johnson Controls rely on CoLab to reduce rework and shorten time-to-market. Founded in St. John's, Newfoundland in 2019, CoLab has rapidly expanded and earned recognition on Deloitte's Fast 50™ and Fast 500™ lists, along with accolades from The Globe and Mail and Financial Post.

Role Overview

CoLab is seeking an energetic Business Development Representative to contribute to its expanding sales team. The ideal candidate thrives on initiating conversations, learning from interactions, and is motivated to advance within sales roles, potentially moving into Account Executive positions. The role involves researching prospective clients, engaging engineering leaders, and generating qualified sales leads to support the sales pipeline.

Primary Duties

• Identify and engage potential customers through cold calling, emailing, and social media outreach to build a qualified sales pipeline.
• Meet monthly and quarterly targets for Sales Qualified Leads (SQLs) and Sales Accepted Opportunities (SAOs).
• Serve as the initial contact point for prospects, representing CoLab's values while discovering customer challenges and aligning solutions accordingly.
• Conduct comprehensive account research to pinpoint key decision-makers and gain insight into organizational needs and buying triggers.
• Collaborate closely with Account Executives to arrange productive meetings and ensure seamless transition for further sales activities.
• Maintain precise records of outreach efforts and interactions using Salesforce and outreach tools to optimize sales strategies.
• Engage in ongoing learning and coaching to enhance sales techniques and technical knowledge.

Candidate Profile

• Proven background in a business development capacity.
• Confidence and professionalism when interacting with varied stakeholders up to senior and C-suite levels.
• A strong sales drive paired with entrepreneurial spirit and enthusiasm for outbound prospecting.
• Adaptive thinker who approaches problems creatively and views challenges as growth opportunities.
• Ability to comprehend technical products and customer needs, articulating their benefits effectively.
• Collaborative mindset, balancing individual accountability with team success.
• Highly motivated to achieve targets, continuously improve, and deliver measurable results.
• Outstanding written and verbal communication skills with emphasis on clarity, empathy, and persuasion.

Benefits and Conditions

• This permanent role offers a competitive compensation package including base salary, commissions, and stock options.
• Comprehensive health and benefits plan, inclusive of unlimited paid vacation and retirement savings plan (RRSP) matching.
• Position requires regular travel to downtown Toronto.
• Advancement opportunities exist within sales development, account management, and customer success teams.
• Performance evaluation focuses on the volume of SQLs and SAOs generated.
• Competitive on-target earnings range between $70,000 and $110,000 annually.