Business Development Representative (Remote/Flexible)

Company Overview

Aprimo is a trailblazer in marketing resource and digital asset management SaaS solutions, supporting prominent clients such as AT&T, National Park Foundation, and Bank of America. Established in 1998, Aprimo operates globally with a flexible remote work policy, aiming to empower marketing organizations to transform the way brands engage and collaborate.

Role Summary

The Business Development Representative (BDR) will collaborate with Demand Generation and Account Executives to cultivate new business opportunities by leveraging advanced sales technologies and contributing to pipeline development. This remote, full-time position emphasizes flexible work arrangements within a dynamic sales environment.

Key Responsibilities

• Partner with Demand Generation to pinpoint and engage prospective stakeholders.
• Collaborate with marketing and Account Executives to design and execute nurturing programs supporting pipeline growth.
• Utilize tools like ZoomInfo, Cognism, and Salesforce to generate targeted contact lists for outreach.
• Conduct structured discovery sessions with prospects to understand their challenges and align solutions accordingly.
• Secure high-quality initial meetings to hand over to Account Executives monthly.
• Maintain and develop a qualified pipeline exceeding three times the team’s annual quota.
• Assess KPIs relative to strategic territory plans and address any shortfalls.
• Leverage existing relationships and networks to foster new business.
• Accurately record and update opportunity information and actions within Salesforce CRM.
• Work cross-functionally on sales collateral, presentations, and initiatives.
• Stay informed on market trends and competitor positioning to act as a knowledgeable advisor.
• Identify and participate in industry events to enhance pipeline generation.
• Assume additional duties as assigned.

Candidate Profile

• At least one year’s experience in roles similar within SaaS, software provision, digital, or technical sales sectors.
• Between one to two years of related experience in marketing, sales, consulting, or business processes.
• Demonstrated proficiency in English.
• Proven attainment of sales targets and consistent generation of new business opportunities.
• Self-driven with the capacity to work independently while managing multiple priorities insightfully.
• Strong focus on addressing business issues rather than just technology selling.
• Understanding of digital marketing landscapes, including multi-channel communication strategies.
• Ability to navigate fast-paced sales environments and manage concurrent demands effectively.
• Familiarity and success with core sales platforms such as Salesforce, LinkedIn Sales Navigator, ZoomInfo, and Microsoft Office.
• Excellent teamwork skills with distributed sales groups and ability to translate customer needs into valuable solutions.
• Initiative-driven with a sense of urgency to meet goals without supervision and aptitude for proposing innovations.

Company Culture and Advantages

• Aprimo fosters an inclusive, collaborative, and flexible workspace featuring a casual dress code and remote work flexibility.
• International, multicultural teams that value diversity, equity, and inclusion, supported by employee resource groups like Aprimo HELPS.
• Encouragement of autonomy and ownership in roles with opportunities for organic career growth across departments.
• Access to extensive professional development through Udemy’s extensive course library.
• Leader in AI and digital asset management technologies, driving innovation through AI-powered marketing solutions enhancing productivity and content discoverability significantly.

Compensation and Benefits

• Competitive annual base salary targeted at the British pound equivalent of $55,000 USD, plus commission with a target of $30,000 USD, dependent on experience and qualifications.
• Comprehensive benefits starting from day one of employment.