Business Development Manager (BDM)

Role Overview

We are looking for a Business Development Manager to lead the company's efforts in expanding our clientele through strategic use of social media platforms and marketing initiatives. This role involves spearheading new business generation, managing social media presence, and fostering client relationships to meet sales and development goals.

Responsibilities

• Formulate and execute plans to attract new business opportunities via social media channels.
• Oversee and maintain active company profiles on Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Identify potential clients and prospects by leveraging online research, networking, and lead generation techniques.
• Handle inbound and outbound sales leads, accurately comprehend client needs, and convert leads into customers.
• Establish and nurture long-term relationships with both current and prospective clients.
• Organize and implement social media campaigns to boost brand awareness, audience engagement, and lead acquisition.
• Create compelling social media content such as posts, reels, stories, videos, and promotional materials.
• Keep abreast of social media trends, analyze competitor activity, and monitor audience interaction for new opportunities.
• Respond promptly and professionally to customer inquiries, comments, and messages across platforms.
• Measure and analyze social media performance, conversion rates, and campaign effectiveness.
• Generate regular reports detailing business development and social media activities.
• Collaborate effectively with marketing, design, and content teams to implement campaigns successfully.
• Meet monthly objectives for lead generation, sales, and overall business development targets.

Qualifications and Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, or related disciplines.
• Minimum of two years’ experience in business development, digital marketing, or social media management.
• Strong understanding and practical knowledge of social media platforms and digital marketing tactics.
• Excellent communication, negotiation, and presentation skills to engage clients effectively.
• Proficient in generating leads and converting these into active clients.
• Competent in crafting engaging social media content and recognizing relevant industry trends.
• Familiarity with tools such as Meta Business Suite, Instagram Insights, LinkedIn Analytics is advantageous.
• Demonstrated interpersonal skills with the ability to build and maintain strong relationships.
• Goal-oriented mindset with the capacity to work independently and collaboratively within a team.

Compensation

The role offers a monthly salary range between 30,000 and 35,000 INR.