Brand Manager

Role Overview

The Brand Manager will play a crucial role in defining and safeguarding the brand's presence and perception globally. This includes managing brand positioning, messaging, visual identity, and executing impactful campaigns that resonate emotionally rather than just visually.

Key Responsibilities

• Develop and maintain brand positioning, messaging structure, and voice guidelines.
• Lead and oversee brand campaigns from ideation through to launch.
• Collaborate with creative teams on identity development, design systems, and producing brand assets.
• Conduct brand research including tracking studies and competitive analysis.
• Provide internal teams with education on brand standards and ensure consistent branding application.
• Monitor brand health metrics and provide detailed reports to leadership.

Required Qualifications and Skills

• Minimum four years of brand management experience within consumer or B2B environments.
• Proficient understanding of brand strategy frameworks.
• Proven experience in managing integrated brand campaigns end-to-end.
• Strong written communication skills paired with a creative perspective.
• Experience collaborating with creative agencies or internal creative departments.
• Comfortable with brand research methodologies and tracking performance metrics.

Preferred Attributes

• Inquisitive about audience behaviors and factors driving action.
• Excellent storytelling skills and written communication.
• Ability to rapidly execute campaigns with an iterative, test-and-learn approach.
• Ability to work asynchronously across different time zones effectively.

Compensation and Benefits

• Competitive salary aligned with experience and location, approximately $85,000 to $130,000 USD equivalent.
• Performance-based bonus plan.
• Annual stipend for learning and professional development.
• Health and wellness benefits subject to location.
• Fully remote working environment with flexible working hours.
• Opportunity to contribute to large-scale projects with real-world impact.

Equal Opportunity Statement

The employer is committed to equal opportunity employment and encourages applications from all qualified individuals regardless of race, ethnicity, gender identity or expression, sexual orientation, age, religion, disability, marital status, or any other legally protected status. Hiring decisions are strictly based on qualifications, skills, and demonstrated ability.