Associate Director - Programmatic

About WPP Media

WPP serves as a trusted growth partner to leading global brands, leveraging exceptional talent, data-driven insights, and world-class alliances unified through the innovative WPP Open marketing platform. This enables clients to embrace change, seize opportunities, and achieve transformative growth.

WPP Media acts as the AI-powered media division within WPP, merging media, data, and partnerships to provide scalable, creatively personalized solutions. Operating via WPP Open and Open Intelligence, clients gain clear visibility into the effectiveness and impact of their media spending.

At its core, WPP fosters creativity to build enhanced futures for its people, community, planet, and clients.

Role Summary and Impact

As a key member of the Global Operations Centre (GOC), you will collaborate across teams in the U.S., Europe, and Asia to deliver impactful programmatic media solutions in a diverse, cooperative environment.

• Cultivate strong relationships with WPP GOC regional counterparts globally.
• Lead skill development and training for the local programmatic team.
• Ensure enforcement of best practices in DV360 and TrueView platforms, prioritizing expertise, consistency, and quality.
• Maintain accountability for delivering consistent, high-quality work to regional teams.
• Act as an escalation point, resolving challenges encountered by the team.
• Provide coaching and foster career growth for team members.
• Manage 2 to 5 direct reports and up to 10 indirect reports.
• Deliver constructive, actionable feedback to encourage improvement and recognize excellence.
• Assist in capacity planning and resource management within the team.
• Communicate effectively across all organizational levels.

Skills & Experience

• Over 8 years of professional experience in digital media, preferably within a media agency or trading desk.
• Proficient with Google Marketing Platform tools including DV360, Campaign Manager, and GA360.
• Familiarity with leading AdTech and MarTech platforms.
• Competent in preparing client presentations, programmatic strategies, and participating in new pitches.
• Hands-on expertise in programmatic platforms and campaign execution with local players and measurement vendors.
• Strategic thinking focused on growing existing business opportunities.
• Proficient with Microsoft Office suite.
• Experience working in Agencies, Trading Desks, or Programmatic Technology Partners.

Life At WPP Media & Benefits

WPP Media invests significantly in employee development, enabling them to perform at their best by connecting them to global networks and learning opportunities in marketing and advertising. Employee resource groups and frequent events celebrate team successes and promote thought leadership.

Benefits include competitive medical, dental, vision coverage, group retirement plans, generous paid time off, preferential partner discounts, and designated mental health days.

WPP Media promotes equal opportunity employment, embracing diversity and fostering an inclusive culture where all employees can progress and belong.

We encourage collaboration and creativity by adopting a hybrid work model with around four office days weekly, accommodating flexibility when discussed during hiring.

Additional Information

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