APAC Marketing Director

About Wise

Wise is a leading global technology company dedicated to reinventing the way the world moves and manages money. We focus on delivering minimum fees, maximum simplicity, and rapid international payment solutions for individuals and businesses transferring money across borders.

Job Overview

We are searching for a Director of Regional Marketing to lead Wise’s efforts across the Asia-Pacific region. This role entails defining and executing a marketing strategy tailored to the diverse APAC markets such as Japan, Singapore, China, the Philippines, Malaysia, India, and Australia. As a key liaison between senior management and regional teams, you will steer a group of Regional Marketing Leads to implement market-specific campaigns aligned with Wise’s global mission.

Key Responsibilities

• Design and supervise the APAC marketing strategy ensuring it aligns with overall company objectives and resonates locally.
• Recruit, lead, and mentor a team of Regional Marketing Leads to deliver effective market plans and growth initiatives.
• Promote a culture focused on rapid testing and iteration of innovative marketing channels and activations.
• Provide senior leadership and matrix management within the APAC marketing teams.
• Create detailed local strategies covering audience segmentation, messaging, funnel diagnosis, and comprehensive marketing plans.
• Develop a regional marketing growth playbook based on insights, experiments, and adherence to local regulations.
• Manage and optimize regional marketing budgets for maximal return on investment.
• Serve as the principal interface between central functions (media, creative, PR, growth) and regional priorities.
• Partner with Product Directors to ensure marketing activities reflect product developments and customer needs.
• Represent APAC marketing interests internally and report outcomes to senior leadership.
• Establish and nurture partnerships with local agencies and external stakeholders.
• Leverage customer insights and collaborate with research teams to enhance marketing effectiveness.

Qualifications

• Demonstrated success in regional marketing leadership roles, preferably within fintech or technology sectors.
• Expertise in formulating and executing region-specific marketing strategies.
• Strong comprehension of complex, technical financial products and ability to present them simply to customers.
• Experience leading and aligning cross-functional teams.
• In-depth knowledge of performance marketing, brand building, and local market environments.
• Data-oriented approach to evaluating marketing performance and deriving actionable insights.
• Adaptability to fast-moving, decentralized organizational structures balancing strategy and execution.
• Exceptional stakeholder management and leadership skills, adept at guiding teams through uncertainty.

Key Performance Indicators

• Growth in new customer acquisitions and retention through regional marketing activities.
• Efficient budget use demonstrating clear returns on marketing investments.
• Enhancements in brand recognition, engagement, and positive sentiment within APAC markets.
• Impactful regional insights influencing global product and marketing strategies.
• High team performance and retention within the APAC marketing function.
• Successful development and execution of marketing strategies and campaigns for markets like Australia during onboarding.

Additional Information

We are committed to fostering an inclusive environment where diversity, equity, and respect are foundational values. Our international team celebrates varied perspectives and promotes a workplace where everyone can thrive and advance their careers.