Introduction

Blogging is one of the best ways to attract a group of people to your content. You can easily share your knowledge on different subjects with the help of a blog.

One of the best types of blogs you can create is a tech blog. If you are into the tech-savvy world, then tech blogs are an ideal option for you. Tech blogs also get your blog an advantage over other types of blogs.

As we all know, in this era of digitalization, innovative technologies are developed every day. Since the dynamic trends of the environment pose changes in technology, new tech blogs come up every day.

These blogs give users the information they need about how technology is changing and how to keep up with it. Hence, there are a plethora of people that read tech blogs almost daily.

Due to this, you can meet the demands of the people by providing them with tech blogs.

If you have proficiency and skills in technology, then you can start your tech blog. This blog will help you share your expertise on a particular subject with a specific group of your target audience.

Not only this, but you can also connect with a group of like-minded people through your tech blog. The tech lovers can communicate with you in the comment section of your tech blog.

They can even clear out their queries or provide you with recommendations for your blog.

So you should create blogs in the tech industry. This is because this industry always provides you with something new to write about. You may write about the latest updates in technology or even the new gadgets.

Besides this, the people may even create how-to guides or provide technology tips to their audience. By sharing your information on tech-related topics, you may earn money as well. Different people create technology blogs for different purposes.

Let us have a glance at the various reasons or purposes for which you may create your technology blog.

Why Should You Start a Tech Blog?

Before creating a tech blog, you should know its purpose. This can serve as an incentive for you to continue creating the blogs. If you do not have any incentive, then you will not be able to create your blogs in the long term.

To know the purpose of your tech blogs, you can ask yourself several questions. Some of these questions include:

• How will the tech blog help you in the future?
• Are you creating the tech blog to monetize it?
• Do you just want to share your information and content with the readers through your tech blog?

These questions can help you realize the main reason for creating the tech blog.

1. Share Content on Your Blog

With the help of your tech blogs, you can share your content with the target audience. The blog can act as an outlet to help you share your opinions, experiences, and ideas on the technology niche with the world.

To share information with the help of your blog, you can use various methods. The bloggers may create a step-by-step guide or even promotional content related to a particular technology product.

But you should have good communication skills if you want to share your content with the audience in the best way possible.

Communication skills will help you let the message be understood by your audience in the same manner in which you want to convey it.

2. Analyse the Products

With the help of new tech blogs, you may review different tech products. This review will help your target audience know whether the product aligns with their requirements or not.

If you have a larger audience visiting your blog, they are likely to listen to your reviews and recommendations related to different products.

3. Improve Your Written Communication Skills

Another reason for you to create your tech blog is to improve your written communication skills.

When you write a blog, you are likely to share information with your audience. This helps you improve your tone of voice and written communication skills.

4. Explain Tech to The Beginners

As a person who has knowledge and skills in the tech niche, you can share this knowledge with beginners in the industry. The newbies in the tech field generally look out for several tech blogs to learn about their skills.

Hence, you may create tech blogs that are specifically aligned with the requirements of these beginners.

5. Attend Events and Conferences

Many people create a tech blog to expand their networking outreach. Once you share information with people through your tech blogs, several brands and companies may want to collaborate with you.

Besides this, these companies may even invite you to their conventions and events as a guest. Here, you can share knowledge based on the industry with the people.

6. Monetize a Tech Blog

One of the major reasons for creating a tech blog is to monetize your tech blog. This means you can earn money from your tech blog.

However, the income that you make from your tech blog ultimately depends on the traffic that visits your blog website. Blog monetization serves as one of the most important incentives for people to create their tech blogs.

Different methods can help you monetize your tech blog or website. Let us have a look at these methods.

• Affiliate Marketing

With the help of affiliate marketing, you can use your tech blogs to promote products and services in the tech industry. Once a visitor makes a successful purchase based on your suggestion, you can earn commission.

The best advantage of affiliate marketing is that you do not need to create a product to promote it. You can simply suggest the products of different brands and companies related to the technology niche to earn income from your tech blog.

Now let us have a look at the different affiliate marketing programs that you may join to monetize your tech blog.

ShareASale

ShareASale has been one of the largest affiliate marketing networks on the web since 2000. Since then, this network has provided several merchants related to the tech industry.

These merchants or affiliate marketing programs have more than 14 categories in the technology niche. The products of different subcategories included in the tech niche on ShareASale are as follows:

• Website hosting
• Marketing
• Web services
• Jobs and careers
•  Webmaster tools
•  Computer

To get access to the affiliate programs in these categories, you need to create an account on the platform. Once your account is created, you can get connected with different merchants. The merchants generally approve the applications of the affiliates after a few days.

Affluent

Affluent is an affiliate marketing network related to the tech and software industries. The software has many advanced tools that can keep your affiliate data in a single dashboard.

From this dashboard, you can know the amount of commission you generate for your successful blog referrals. Due to the presence of a single dashboard, affluents have an easy-to-navigate interface.

You can easily log into the program and see the different links and reports related to your affiliate programs. This saves the affiliate time because they can get access to different programs on a single network.

Once a successful purchase is made due to your affiliate link, you can make a commission of 100% of the first month’s revenue. The affiliates may also make a two-tier commission.

The rate of this commission is 20% for each sale. The network provides commissions monthly through ShareASale.

You should expect to receive your commission around the 22nd of the month. The minimum limit that you need to reach to get your commission via cheque or direct deposit is $50. The cookie life on the platform is 180 days.

7. Build Your Personal Brand

Creating a tech blog will also help you build your personal brand. A personal brand provides the identity of your professional image. Several ways can help you create your personal brand.

These methods include exhibiting your professional image on different social media platforms like Facebook, Twitter, LinkedIn, Instagram, etc.

But creating a tech blog is one of the best ways to build your technology-related personal brand with your audience.

So these were some of the reasons or purposes for which you may create your tech blog. Once you know the reason, you can aim towards it and create your tech blogs consistently.

However, to start creating your technology blogs, you should follow the steps mentioned below.

How to Start Your Tech Blog?

1. Choose a Specific Tech Niche

As we all know, we live in a dynamic environment. These dynamic trends of the environment pose a constant technological change as well. Due to this, new pieces of technology replace the old ones almost daily. Hence, technology is ever-changing and quite a massive category.

So before creating your tech blogs, you should always decide your niche in this category.

You should choose a niche in the technology industry that is quite specific and has less competition. Despite less competition, the topic should also have more demand from the readers.

You can do research to find out how much demand there is for your specific niche in the tech category.This research will help you know whether the topic you have chosen is profitable or not.

When you analyze the demand-supply level of your particular niche, there can be two situations. In the first case, the demand for the niche may be greater than its supply.

In such a case, it is profitable to choose a particular niche in the tech topic. The reason behind this is that since the demand for the niche is greater than the supply, you can create blogs on the topic.

Your blogs will be demanded by the audience, and they will read them with interest. By creating blogs in this niche, you can make up for the shortage of blogs.

In the second case, the supply of the niche may be greater than its demand. This means the content writers are creating the blog for this niche. However, due to low supply, the audience is not interested in reading it.

So you should avoid choosing this particular niche in the tech industry. If you create tech blogs in this particular category, the readers will not read them, and you will suffer losses.

It is important to choose a specific category in the tech industry, in addition to figuring out how profitable your niche is. You should not choose a broad or general category for the technical topic.

This is because impressing a larger target audience out there in the market is a daunting task. So if you choose a specific niche, you will have to align your blog with a particular and specific target audience. This can even help you become an expert in your field.

In the technical industry, there are a variety of good and specific niches.

For example, if you are a PC gamer, you may focus your tech blog on reviewing different pieces of hardware.

On the other hand, if you have an interest in smartphones, you may provide reviews on different Androids and iPhones. Some of the people may even have the skills to repair different devices. In such cases, you can create tech blogs teaching people how to fix their devices.

So before choosing a niche, it is very important to look out for a specific category. However, you should make sure that the niche is not too specific. If it is too specific, then it will not have any audience.

To avoid this problem, you can use Google Trends. Google Trends will help you know the search results and competition in your niche. If your niche has a good search result, then you can create blogs on it.

Thus, choosing a niche depends on your knowledge, skills, and interests.

There are several niches in the tech industry that you may choose from. Let us have a look at some of them:

• Desktop: You may focus your tech niche on desktops. In this niche, you can provide information to your audience on different desktops and review Mac or PC hardware, etc.
• Mobile: Similar to desktop, you can create your blogs on mobile phones. However, mobile or smartphones is a quite general niche. So you may choose a specific category in this niche, such as Android or iPhone.
• Information on A Tech Company: You may create a blog to share information related to a particular tech company with your audience. This will help your audience to clear their doubts.
• Photography: Photography is a great technology-related niche for people who have skills in this category. When you create your tech blog on photography, you can explain the technical aspects of photography to your audience. These technical aspects may include the various types of photography equipment, photography systems, and photo editing software.
• Gadgets: In this era of digitalization, with technical and logical innovations, various new gadgets are developed. Due to this, the category of gadgets is one of the most popular niches in the tech industry. Because new inventions are made almost daily, tech bloggers will never run out of topics for blogs on this subject.You may explain or review particular gadgets for your audience in the gadget blogs.
• Audio: You may even create tech blogs in the audio niche. You can write more about various audio related products and their equipment, such as headphones, monitors, and so on, in this niche.
• Tech Support: As a blogger in the tech industry, you may provide tech support to your audience. This assistance may include explaining various devices such as laptops, smartphones, cell phones, and so on.

So these are some of the specific niches in which you may create your tech blogs. The tech bloggers should also choose a niche on which they can write blogs in the future.

Once you have chosen your niche, you can move on to the next step and create your tech blog.

2. Choose a Blog Name for Your Tech Blog

The name of your new blog is known as its domain. It is the URL, or address, of your website on which the users land to read your blogs. Once you have decided on all the aspects of your tech blog, it is necessary to decide on a name for it.

The domain name provides the first impression to your target audience while they visit your tech blog website. So, it is important to choose a compelling and intriguing name that can attract your audience.

Once you choose a domain name for your tech blog, it is difficult to change it later. So, if you don’t want to go through all of this trouble, you should be very careful when choosing a domain name.

Before choosing a domain name, you should take care of various factors. First of all, you can jot down on paper the names or keywords related to your niche in the technology industry on a paper.

Say for example, you want to create blogs in the smartphone industry. In such cases, the different keywords that you can write down include smartphones, Android, iPhone, features, etc.

Once you have the keywords for this niche, you can mix and match these keywords to create a domain name. Whatever domain name you choose, it should contain at least one keyword.

This increases the likelihood of your blog ranking on search engine result pages. Not only this, but the domain name should also be easy to pronounce and remember. Only if the audience can remember your domain name will they search for it again.

To make your domain easy to remember and pronounce, you should make sure that it has not more than three to four words. Another way to keep your domain name memorable is to use alliteration in your domain name.

Some of the domain names that you may use for your tech-related blog website are tech today, usage of smartphones, technical world, insight into hardware, pc gaming, gaming world, etc.

Let’s take a look at the various elements you should be aware of before deciding on a domain for your blog website.

i) .com Domain Name

While you are choosing a tech-related domain name for your blogs, you will get access to a variety of extensions. These extensions may include .app, .technology, .tech, .net, etc.

However, it is recommended to use the .com extension because it is easily remembered by the target audience.

Say, for example, you choose the domain name “technology space.” If you have a .com extension, then your domain will be technologyspace.com.

ii) Broad Name

The name that you choose should always align with the niche of your tech-related blogs. However, you should make sure not to choose a very specific domain name. This is because you will not be able to change a specific domain name later.

Say, for example, that you review smart phones in your technology-related blogs. But presently, you only assess Android.

In this case, it is not recommended to keep your niche related to androids. The reason behind this is that, by doing so, you are restricting the scope of your tech related blogs.

If you choose such a name, you will not be able to review different types of phones, like iPhones, on your blogs in the future. So you can just keep the domain name as smartphoneworld.com.

iii) Creative Domain

If you choose a boring and common name, then the audience is likely not to get attracted to your tech blogs. So it is crucial to integrate creativity while choosing a domain name.

For this, you may use synonyms for the words in your domain.

Say, for example, that you want to keep the name of your domain as tech talks. In this case, you can find out the synonyms of the word ‘talks’.

The reason behind this is that ‘talk’ is a quite common word, which does not attract the audience. So you may choose another name like ‘tech babble.’

iv) Include Extra Words

To make your domain name more complete, you can add extra words to it. These words include reviews, trends, today, blog talks, world, etc. So the different names that you may choose include tech talks, tech reviews, tech border trends, etc.

v) Do Not Purchase a Domain Name

When you choose a domain name for your tech blog, there can be a situation where you do not get the required name. Instead, you may need to pay a certain price to get your desired name.

In such a case, it is not recommended to spend money on the domain name. Instead, you could invest the same amount in expanding your business. Once your business has fully grown, you can use the earnings from it to choose a domain.

All the above elements will help you choose a domain name for your tech-related blog website. However, in case you do not think that you can choose a creative domain name, there is another option as well.

This option is to use the help of a name generator. There are many domain name generators, like name mesh, lean domain search, instant domain search, etc.

Some of the domain names of websites related to the tech niche are as follows. You can take ideas from these names for your blog website.

• Mac Rumours: As the name suggests, this tech blog website provides information about the different Mac products and technologies.
• Android Authorities: With the help of alliteration, this domain name attracts the attention of the target audience. As the name suggests, you can get an insight into the Android world through this website.
• Gizmodo: This website has a quirky and creative domain name. It is a tech-related website that is easy to remember as well.

Some of the ideas or technology related domains that you can use for your website are as follows:

• Today’s technology.
• Techno fire.
• Game zone.
• Tech alerts.
• World of gadgets.
• Sci-fi world.

Hence, you should be very careful while choosing a domain for your tech-related blogs.

3. Select a Web Hosting Service to Start a Blog

Now you have decided on all the important aspects of your technical blog. But have you ever thought about where you will store all the information and data related to your tech blogs on the Internet?

To store information and data related to the tech blogs, the bloggers need to purchase web hosting.

Web hosting provides these bloggers with space on the internet for storing their data. It can help you bring your blog online and provide access to people all over the world to your blog.

So deciding on the right web hosting service is another important step for you to take to create your tech blog. You should always choose a credible web hosting service that has a good record.

With a good web hosting service, you can create a technical blog website that has a high level of engagement. On the other hand, a bad web hosting service may lead your website to various problems like crashing, careless feed, security issues, etc.

Some of the factors you should consider before selecting a web hosting service include its performance, price, and offers.

Here are some of the best web hosting services that you can subscribe to for your tech blogs.

• Bluehost
• Cloudways
• A2 hosting
• Hostinger
• Siteground

4. Govern the Appearance of Your Technology Blog

Now you have a name for your tech blog website and a place on the internet to put it. So, it is time to decide the theme and look of your website.

The theme of your website provides the first impression to your target audience when they visit your tech blogs. A theme is basically software that determines the appearance of your blog.

It also defines the layout of the different pages of your blog website and their appearance. Hence, you should choose a theme that aligns with your tech blogs.

A customizable theme that is specifically designed for your tech blogs will help you attract the target audience in this niche. According to research, the target audience may decide whether to visit a particular blog website based on its layout and features.

Hence, it is for this reason that you should always choose a professional tech-related theme for your tech blogs.

There are two types of themes available: free and paid. But it is recommended that you choose a premium or paid WordPress theme. A paid WordPress theme will give you different customizable options for your website.

Such a theme also has more importance for a tech review or repair blog. This is because in such a blog you will need all the important features of a website.

These features are provided only in a paid or premium WordPress theme. Some of these features include:

• Unique Design: The premium technology-related themes of WordPress provide professional looking design and templates to the users.
• Full Customization Capabilities: With the help of premium themes, you can customize the look of your website according to your niche.
• Search Engine Optimization Facilities: The paid WordPress themes are also SEO-optimized. This can help your tech-related blogs rank on search engine result pages.
• Mobile Friendly: The themes of WordPress that are paid are responsive to smartphones as well.

These are some of the advantages of using a premium theme over a free theme.

There are several tech-related blog themes. Let us have a look at them.

• Tech Gadgets: With a responsive design and interface, Tech Gadgets is a PSD template. You can use this design for your tech-related blogs. Other features that you can create using this theme include the about page, search page, polls page, etc.
• Mootheme: Mootheme is another tech-related blog theme. This theme provides many layouts, colours and designs to the users. With a responsive interface, the theme also provides free updates and support facilities to the users.
• Miber: Miber is an affordable template kit. It has all the crucial elements required for you to create a tech blog. These elements include a contact page, an about page, a homepage, a portfolio page, a blog page, an FAQ page, etc.
• Networker: Being another tech news blog-related theme, Networker has a dark mode with a low-light colour pattern. It also has a number of Gutenberg-optimized templates with several layouts. All such features help the users create a high-quality website related to technical skills.

Before choosing a theme for your tech-related blog, you should consider several factors. These factors include:

• The interface of the blog
• Speed
• Design
• Customization capabilities
• Revues
• Customer support option
• Mobile responsive nature
• Rating

5. Create the Foundational Pages

When you make tech blogs, you need to give the people who will be reading them some basic information. It is with the help of this information that people will be attracted to read your tech blogs and get in touch with you.

So when you have completed the technical processes of creating your tech blog website, you can create the foundational pages of your website.

These foundational pages include the about page, privacy page, contact page, etc.

i) About Page

The About page is one of the most visited pages of a blog website. As the name suggests, this page consists of background information about you.

It is with the help of this page that the readers decide whether they should listen to your blogs or not. In the about page, you can also include the benefits that the readers will get if they read your blogs.

It is a good option to place calls to action on the about page of your tech blog website. This can help you increase your email list.

ii) Contact Page

When you create tech blogs on different products, services, or provide support to the users with your blog, the users may want to clear out their queries. The contact page helps your target audience connect with you.

You can include your phone number, email address, physical address, Skype account, or different social media accounts on the contact page of your blog website.

Including a FAQ section on the contact page is also a good idea to connect with your target audience.

iii) Privacy Policy Page

On the privacy policy page, the different terms and conditions of your websites can be stated. There are a number of websites that can help you create the privacy policy web pages of your tech blog website in a professional way.

This link will help you learn more about the different pages.

Once you have created the foundational pages, it is a good idea to focus on the logo of your tech blog. The logo of your website should reflect your niche in the technology industry.

Many platforms can help you create a logo according to your niche. When you have completed creating all the foundational pages and decided on the logo of your tech-related blog website, you can create your blogs.

6. Content Strategy

If you create many tech-related blogs but do not share them with the audience, then you will not receive any traffic. This will only let your hard work go to waste.

Hence, it is crucial to promote your content with an ideal content marketing strategy. But a written content marketing strategy will always prove to be better than an oral or verbal content marketing strategy.

Here are certain elements that you should consider in your content marketing strategy.

i) Evergreen and Long-Form Content

According to different researches, long form content is likely to perform better than short form content. Hence, when you create your tech blogs, you should focus on the length of the blogs.

However, in the end, it is the quality of your blog that determines the traffic driven towards it. Since the category has a lot of competition, it is advisable to create high-quality blogs related to tech.

It is mainly the in-depth content that will help you perform well in the search engine.

Besides creating long-form content, the content of your tech blog should also be evergreen. Evergreen content has a long life and does not fade away with time.

On the other hand, if you create content related to tech news and the latest trends, it is likely to get old soon.

ii) Use Pictures and Videos

When you create tech-related blogs, there is a possibility that your audience might get bored. To remove this monotony, it is advisable to use images and videos between your texts.

The images and videos between different paragraphs of text also provide a formatted look to your tech blog.

You may include the videos of your own YouTube channel to promote it on your blog as well. These images and videos are also likely to help the readers understand your technical blog in a better way.

However, it is advisable to use images with permission. Different platforms can provide you with such images, like Unsplash, Pixabay, Pexels, etc.

iii) Define Your Target Audience

Before creating your content marketing strategy, it is important to understand your target audience. Since you have chosen a specific niche in the tech-related blogs, your target audience will also be specific to it.

When you create your tech-related blogs in your niche, you should always fulfil the requirements of this group of your target audience.

iv) Create a Content Calendar

A content calendar is another important element that can help you streamline your content marketing strategy. With the help of this content calendar, you can create and post your tech blogs in an organized way.

It will help you publish your posts at the optimal time when they can attract the most traffic to your blog. Many applications can help you create your content calendars.

These applications include Google Calendar and Trello.

v) Interlinking

When you create your tech blogs, it is important to interlink. Interlinking means placing links to external websites that provide similar content related to your tech niche.

Interlinking will benefit your target audience by providing them with information from external websites. You can also add links to your competitors’ websites on your blog.

The sole purpose of placing interlinks is to provide benefit to your readers and help them learn more about the particular category.

You can also use the facility of internal linking. In internal linking, the bloggers may link to their blog posts or related articles on their blog. This also helps optimize their tech blog for search engine optimization.

The reason behind this is that if any of your tech blogs is performing well in terms of the search engine, you should link it with other blog posts. The blog posts that are linked will also be improved in terms of search engine optimization.

However, before using the link strategy, you should make sure that these links provide useful information to your target audience. Four to five links in a single tech-related blog post will help you attract traffic towards them.

But this is possible only if the links you provide align with the niche of your tech blog.

As we all know, content is king. It is your content that finally attracts traffic to your tech blog website. So these are the strategies that you can adopt to streamline your content marketing process.

Besides this, the usage of keywords and the quality of the search engine optimization of your tech blog are also very crucial.

So let us have a glance at the importance of search engine optimization and the usage of keywords for your tech blogs.

7. Search Engine Optimization

Different bloggers create blogs related to your niche on the web. Hence, it is very difficult to stand out from your competitors and attract visitors to your blog.

You can do this with the help of search engine optimization. Search engine optimization can allow you to rank your blogs on search engine result pages.

To make your tech blogs highly optimized for SEO, you should use keywords in them. These are the phrases that should be used naturally in your content.

There are a number of tools that can help you recognize the ideal keywords for your tech blog. The keywords that you choose should always have a higher search volume and less competition.

However, finding such keywords is extremely difficult. This is because if a keyword has a high search volume, it will be used by a variety of Bloggers. Hence, the competition will not be low.

i) Use Long-Tail Keywords

However, it is always preferable to use long-tail keywords in your content. Long-tail keywords include all the headlines or phrases that have at least four keywords in them.

You can easily get your article ranked on the search engine result pages by using a good long-tail keyword that has less competition.

For example, some of the long-tail keywords are the “best Bluetooth speakers for bicycles” , “the best Bluetooth earphones” and “the best headphones.”

The keywords or phrases that you search for while picking content from the web are very important. The keyword that the general audience searches for the most is the one with the highest volume.

ii) Usage of The Keywords in The Meta Description and Headline

The density of the keywords that you use in your tech blog is also crucial. Besides the density, the paragraphs and the locations where you use these keywords also determine the search engine optimization.

In this era of digitalization, the algorithms of Google are also changing. So, it is not the time when you can just use a great number of keywords anywhere in your content.

You should make sure to use the keyword at least once in your headline, meta description, and the first paragraph (the first paragraph includes the first 200 words).

Though there are no hard and fast rules that Google will help you with, it is better to use the keywords in these locations. In the end, it is the quality of your articles that can help you get traffic, so aim to not create spammy content.

iii) Choose the Right Keywords

Choosing the right keywords also determines the search engine optimization of your tech blog. Different factors determine the choice of keywords for your tech blog.

Let us have a look at them.

• Target Audience

First of all, it is very important to research your target audience. Since you have a particular niche in the tech category, you should know the target audience for this niche.

Accordingly, you can understand the terms that this target audience may search for related to your tech blog. You can learn more about determining the right keywords for your blog by clicking on the link mentioned here.

• Search Volume

The search volume of your keywords also determines their importance. You should use a keyword that has a greater amount of search volume. To learn more about the search volume, click on this link.

• Keyword Difficulty Score

Different keywords and phrases have different difficulty scores. The application Keyword Explorer can help you know the keyword difficulty score of your keyword.

Click on the link mentioned here to learn more about the keyword difficulty scores of different keywords.

iv) Black Hat Search Engine Optimization

Many people might try to alter the algorithms at Google. This is known as “black hat” search engine optimization. So you should not try to use or stuff spammy keywords into your content.

Some people only use a lot of keywords in their content. They do not maintain the quality of their content. This is done to alter the algorithms of search engine result pages and rank their tech blogs on them.

Similarly, the users may also use black-hat links in their content. But Google does not like unnatural or spammy links in the content. So you should always interlink quality websites with your tech blog.

v) On-Page and Off-Page Search Engine Optimization

Search engine optimization is of two types: on-page and off-page. As a blogger, you should make sure to use both of these types of search engine optimization.

Both types of search engine optimization can help your website attract traffic and rank on search engine result pages. With the help of on-page search engine optimization, you can attract visitors directly to your website.

The different factors of on-page search engine optimization include your content marketing strategy and the usage of keywords. Tech bloggers can learn about on-page search engine optimization by opening this link.

On the other hand, off-page search engine optimization includes all the techniques that are performed outside of a website. It is a passive practice and helps to increase the visibility of your blog.

The different factors of off-page search engine optimization are as follows:

• Social Media: Google recognizes the power of social media to spread your tech-related blogs. These social media platforms include Instagram, Twitter, LinkedIn, etc.
• Lead Generation Forms: You can share information related to your tech brand using the lead generation forms in your tech blogs. The lead generation form helps you receive the email addresses of your target audience. In exchange for the email addresses, you may provide the information. This information may include content in the form of courses or PDFs.
• Posting on Forums: Another off-page search engine optimization method is to post on different forums. These forums include Quora answers, reddit, Yahoo answers, etc. However, you should make sure not to boast about your tech blog or brand on these forums.
• Commenting on Blogs: You can also attract traffic to your website by commenting on blogs.

So, these were some of the techniques of search engine optimization that can help rank your blog. There are even many tools that help with search engine optimization for the users.

So, here are the different SEO tools that can help you optimize your tech blog.

•  SEO tools

Different search engine optimization tools that you can use to automate the process of search engine optimization for your tech blogs are as follows:

• Answer The Public

Answer The Public is one of the best search engine optimization tools. This platform helps the users frame questions out of their keywords. It joins your keywords and phrases with words like ‘what, where, how, when,’ etc.

The tool understands the emotions of people and provides you with keywords that the target audience generally searches for. You can even look out for the search volume of the different keywords suggested by the platform.

• Keywords Everywhere

Keywords Everywhere are another free search engine optimization tool. With the help of this platform, you can know the search volume for different keywords.

It is an extension for the Chrome browser. On this tool, you can even know the competitive nature of different keywords.

However, you should make sure to only get a rough idea from this tool. None of the tools provide an accurate and exact result for the search volume of different keywords.

• Open Site Explorer

Open Site Explorer is also known as Link Explorer. With the help of this tool, you can know the backlinks of your competitors. However, this can even serve as a disadvantage for you.

It is possible that your competitors may see the backlinks or the guest posts that you are using on your tech blogs. If you are achieving success using all such means, they may even get such links. This will also help their tech blogs to rank.

SEMRush

SEMRush is another excellent search engine optimization tool. The tool has both free and paid plans. You can use the free plan until your website makes money.

Once your website starts making money, you may opt for the paid plan. You can get an idea about the traffic of your competitors’ websites on SEMRush.

The platform also tells you from where the traffic is coming on your competitors’ website. Not only this, but the backlinks of your competitors are also visible on the site. This can help you know the keywords that your competitors are trying to rank for.

8. Promoting Your Blog

Besides using all the techniques of search engine optimization, content marketing, effective topics, and keywords, you should also promote your content.

Promotion will help you let your target audience know about your tech blogs. There are some methods that can help you attract traffic to your tech blogs.

However, you should be consistent in posting your tech blogs. Consistency with high-quality content can only allow traffic or your target audience to view your tech blogs.

i) Friends and Relatives

Whenever you post tech-related blogs, you should always share them with your friends and relatives. The blogger should also request that they further share the link to the tech blogs with others.

This will help you increase your networking outreach and get more audience towards your tech blog website.

ii) Social Media

In this era of digitalization, social media is one of the best platforms to share particular content. There are different social media platforms on which you can share your tech blogs.

These platforms include Snapchat, LinkedIn, YouTube, Twitter. Instagram, Facebook, Pinterest, Reddit, etc. You can choose any platform depending on the greater presence of your audience and niche.

iii) Tech Groups on Facebook

Besides sharing the link on different social media platforms, you can also look out for similar groups on Facebook. When you are a part of tech-related online communities on Facebook, you are likely to get a better return on investment.

For this, you should search through the different tech-related clubs and communities on Facebook. Then you can choose a group that has a good number of members in your niche.

iv) Tech Forums

Another effective method to promote your tech-related blogs is to join different tech forums and message boards. These forums and message boards have the required target audience for your tech blogs.

You can answer questions or even communicate with the audience in such communities. Not only this, but checking out the comments sections of similar blogs in your niche is also helpful.

You can paste the link to your website and tech blogs in these comment sections.

v) Email Newsletter

With the help of an email newsletter, you can attract leads and keep your readers engaged. Once you create your tech blog website, you can use an email newsletter to grow your email list.

You can also provide free content to your users with the help of the newsletter. These contents include free e-books, e-courses, PDFs, and information related to your text blogs.

Once you create an email list, you can promote your tech blogs on this list and attract more traffic.

So these are some of the methods that can help you promote your tech blogs once you create them.

9. Analysing the Traffic

You cannot just attract traffic to your website and sit idle. There can be situations when you are promoting your content and following the content marketing strategy to the letter.

However, due to certain circumstances, your blog posts are not receiving the required traffic. In all such cases, it is very important to assess the traffic visiting your website.

This will help you know the trends and weaknesses of your tech blogs. Accordingly, you can improve the weaknesses and focus more on the strengths to balance the traffic.

Hence, traffic analysis can help you analyze the success of your search engine optimization and content marketing strategies as well.

Different factors that you should keep in mind before analyzing the traffic to your tech blogs are as follows:

• First of all, it is very important to know the type of traffic that is visiting your tech blog website. There can be different types of traffic, like direct traffic, social traffic, organic traffic, referral traffic, email traffic, etc.
• To assess the different types of traffic visiting your website, you can use different tools. The three common tools used for the process are Google Analytics, Open Web Analytics, and Google Search Console.

These tools can help you answer certain questions, like:

1. What are the relative percentages of different types of traffic visiting your website?
2. What is the frequency of this traffic visiting your website?
3. How do the users find your website and use it?
4. What is the visibility of your website?

10. Improvement: Focus of Your Tech Blog

Once you create the tech blogs and assess the traffic on them, you can know their weaknesses. As a tech blogger, you should always improve on these weaknesses and effects.

Learning from your mistakes will help you leave no stone unturned to provide the best content to your audience. Hence, improvisation will help you increase the chances of attracting traffic to your tech blog website.

Different tips that will help you improve your blog website are as follows:

• Consistency: You should be regular and consistent in posting your blogs. Not only this, but the bloggers should also remain consistent in updating their old tech blogs. They should always refresh their content and align it with the latest trends in the environment.
• Dedication: Creating tech blogs just for the sake of posting them should not be your priority. Instead, you should devote your full attention and determination to your work. You can do this by focusing on the four-step process of ‘learning, practicing, implementing, and improvising.’
• Grammatical Errors: One of the major steps in improving your blog is to correct its grammatical errors. These grammatical mistakes, spelling errors, and other punctuation errors can show the unprofessionalism of your tech blogs. The readers may think that if you cannot convey your information correctly to them, then what is the point of reading your tech blogs?

In this era of digitalization, you can use many tools that can help automate the grammar correction process for your blogs. One of the best tools for this purpose is Grammarly.

With the help of Grammarly, you can check the grammatical errors, spelling mistakes, readability of the sentences, percentage of active and passive voice, etc.

• A Call to Action: It is very important to place a call to action in your blog. With the help of the call to action, you can convert your leads into regular customers. The call to action also serves as a guide for your readers. It helps them know what to do next.
• Right Strategy: When you assess the traffic visiting your website, you can know its weaknesses. If your tech blog website is not performing well, it is time to change your strategy.
• Website Loading Time: The loading time of your website also determines the number of visitors visiting it. You should always test the loading time of your website on different browsers, like Chrome, Mozilla Firefox, Google, etc.

So these are some of the techniques with which you can improvise on your tech blogs.

Apart from this, you should always seek to interact with your visitors in the comments section. Interacting with the target audience will help you know the weaknesses of your tech blog website.

Starting Your Own Tech Blog!

Hence, tech blogging can be one of the best ways to share your skills and information on tech-related topics with your audience. But you still need skills like written communication skills, consistency, and persistence.

Such skills can only help you beat the rising competition in this industry.

Making your blog stand out from the rest is very important to being an authority in your technical field. This means you should decide on a particular niche or category to create tech blogs.

Secondly, you should always strive to increase your networking outreach by referencing other tech bloggers in your blogs. If you prove yourself lucky enough, the bloggers may even link to you in their blogs.

This will help you expand your networks and gather more traffic for your blogs. While creating your tech blogs, it is important to show your personality. This is because there are a number of bloggers who would be creating the same blogs on the same topics.

So it is your personality that can help you create your blog uniquely and effectively.

In the end, you should always be passionate about the topic on which you create your tech blog. If you love what you write, there are chances that you will find success in it.