Introduction

Do you always find yourself immersed in music? Do you love listening to music at any time of the day? Do your friends come to you when they need to discover new music? If your answer to all these questions is yes, then this article is ideally meant for you.

If you love music and have a good flair for written communication skills, then to start music blogging is a great opportunity for you. A music blog can not only help you do what you love, but it can also be a great choice for your career.

In this era of digitalization, there are a number of people who like to listen to music. Musically.com conducted a research study. According to this study, in the present time, people listen to music more than ever before.

This research also shows the average time for which people listen to music every week. This average time is 18 hours per week.

However, the figure was 17 hours per week in the last year. So this growing number can tell us how it is a great time to start a music blog.

Before creating your music blog, you can test your passion for music by answering several questions. Some of these questions are

• Do you like to work in the music industry?
• Do you attend each music festival that is held in your town?
• Are you always talking about music with your friends and family?
• Do you want to become a DJ or a music producer?
• Do you like making playlists on Spotify?
• Do you spend hours on your smartphone searching for new music?

After answering all of these questions, you can figure out how much you love and care about music. Besides music, you should also have a good flair for writing.

Music, along with written communication skills, will help you launch your music blog. With these blogs, you can have an online presence, which is very important in this era of digitalization.

The internet can help you share your work as a musician with the public. But you cannot just create music blogs randomly. There is a certain procedure that you need to follow to create your music blogs.

Many people create their music blogs without any planning. These bloggers are likely to fail in the blogging industry. So you should plan and create a strategy before starting to blog in the music industry.

This detailed guide will help you start a blog for your music and promote them. But before knowing the various steps to creating your music blog, you should know why you want to start one.

There are different reasons for which individuals may create their music blogs. Let us have a look at them.

Why Do You Want to Start a Music Blog?

1. Sharing Information

One of the reasons to start a music blog is to share information with the public. As a music lover, you may have opinions and thoughts on the different categories of music.

You can share this information with likewise people on the web through your music blog. So a music blog provides you with an opportunity to share your thoughts on different musical instruments, music technology, and music artists. 

2. Enhance Your Resume

When you create an article or blog on music, it shows your interest in this niche. During interviews, you can always show your music blogs to the interviewers.

The music blogs can help to enhance your resume and show your expertise in the music industry. So if you want to become a prospective DJ, producer, or pursue any other profession in the music industry, then a music blog can help you build your resume. 

3. Display Your Work

Besides helping you to share information, a music blog is a great way to promote and publicize your work. It can serve as a tool for you to connect with your target audience in the music industry.

With the help of a music blog website, you can create your online presence. This era of technological innovations requires each individual to have an online presence.

Your online presence can help you build your personal brand in the music industry. So, by sharing and promoting your musical work on your music blog, you can create your personal brand.

4. Improve Your Writing Skills

When you have a music blog website, you need to regularly create and publish music blogs. Once you start creating music blogs, you will learn new blog writing techniques each day.

Hence, the music blogs will help you improve your writing skills. You will get to learn different tips, techniques, and tools that can help you improve your writing skills.

There are different writing and editing software programs like Grammarly, Pro Writing Aid, White Smoke, etc. that will help you identify your grammatical errors in the music blogs.

These applications also provide suggestions and recommendations to correct these errors. So these suggestions will help you improve your writing skills.

5. Attend Music Events

Starting a music blog has its perks. As a music blogger, you will have some great opportunities to attend exclusive events for free music.

These events include different concerts, live performances, music festivals, club events, etc. Not only this, but as you grow as a music blogger, you can also become an industry insider.

This means you will get to listen to the new songs and pre-releases before the general public.

6. Build Relationships

Once you grow as a music blogger and become an industry insider, you will get opportunities to build relationships with your favorite artists.

Besides the artists, you can also connect with the tour managers, record labels, and other people related to the music industry. 

As a music blogger, you will have a specific target audience. This audience consists of other music fans and lovers. You may connect with them and ask them for their suggestions and music reviews related to your music blogs.

7. Monetize Your Music Blog

Monetization is one of the most important purposes for creating a successful music blog. It serves as the biggest incentive for people to create their music blogs.

When you expect a start a blog and make money, you will give the best of your potential to this work. Once you start creating blogs, you will attract visitors.

As your blog website grows, more music lovers will be attracted to it. You can reap the benefits of this online presence by monetizing your blog. Different methods can help music bloggers monetize their blogs. Let us have a look at them.

i) Sell Products

As a music blogger, you can create and sell digital products on your blogs. These products can be in the form of PDFs, different applications, software, downloadable guides, or audiobooks.

Since your target audience includes lovers of music, they are likely to purchase your digital products related to music. 

ii) Affiliate Marketing

Affiliate marketing is a way for music bloggers to promote different products and services in the music business. When they promote these products or services, the visitors are likely to purchase them.

Each successful purchase will help the bloggers earn commission. This commission is in the form of a certain percentage of sales that the bloggers help to generate. 

There are different music affiliate programs that bloggers can join. Once they join any program, they can promote its products or services by placing an affiliate link in their blogs.

This affiliate link redirects traffic from the blogger’s website to the website of the particular product or service. Let us have a look at the different affiliate programs related to the music industry that the bloggers can subscribe to.

• Masterclass 

As the name suggests, Masterclass provides online classes to users in different subjects. These subjects relate to music, the arts, and even business-related topics.

The platform has skilled teachers in each respective subject. The students can get a unique learning experience in a masterclass.

You can suggest this learning platform to your music audience. The affiliate program of the platform is run through the network ShareASale.

If any of your visitors make a successful purchase of the different courses at Masterclass, you can receive a commission. The rate of commission is 25% per sale.

Besides the commission, the programs also provide a monthly bonus to the affiliates. This bonus is based on the performance of the affiliates.

The average amount of the bonus is $300 for a sales target of $12,000. The fee for the courses of the masterclass is also high. Due to all these reasons, the platform provides a good opportunity for the affiliates to earn high incomes. 

• Musician’s Friend

Musician’s Friend is an online store that sells a wide range of musical instruments and accessories.The products of this platform can satisfy the needs of different musicians.

It has a number of sound mixing and playing musical products. Besides the products, the platform also assists the customers in making the right purchase.

With so many advantages, you can suggest the platform to your target audience. To promote the products of a musician’s friend, the bloggers need to place affiliate links in their music blogs.

Other advantages of purchasing from this platform include 45-day returns, free shipping, and 8% back in rewards.

When you promote a product and your target audience purchases it from your link, you will earn a commission. The rate of the commission is 4 percent per sale.

Besides this, the affiliates also receive expensive offers and deals that can help them boost conversions. The cookie life of the affiliate programs on this platform is 14 days.

• Apple iTunes

iTunes is an online store that consists of a great collection of songs, movies, audiobooks, albums, and shows. The credibility of the platform is evident from its popularity all over the world.

Due to this, it is a good option for music bloggers to earn an income. However, at the same time, it is very difficult to be verified by the platform for its affiliate program.

The platform takes approximately 7 days to approve the membership of the different affiliates. Once you are approved, you can generate the links to promote the platform through the Blink application.

The bloggers can place these links in their music blogs. Once the visitors make a successful purchase with the help of these affiliate links, they can earn a commission.

The commission provided by the affiliate program of Apple iTunes is 7% per sale. The affiliates can receive their payments after 90 days from when the sale is made.

Moreover, the cookie life of the program is 24 hours. So, if used in the right way, the affiliate program of iTunes can help you earn a great income.

• Singorama

Singorama is another online teaching platform that is meant for different singers and songwriters. It helps these individuals enhance their range and improve their vocal strength.

The software has a number of digital and physical products for users. The digital products include downloadable PDFs, online guides, and other online resources.

On the other hand, physical products like DVDs can be shipped to customers to teach them about a particular niche in the music industry.

As a music blogger, you can use your blog to promote Singorama’s physical and digital products. When your blog visitors make a successful purchase with the help of your affiliate link, you can earn commission.

The affiliates can make a 70% commission for physical products. On the other hand, they can earn a 40% commission for shipping products.

The platform uses the ClickBank network to calculate the commissions of its members. Also, the cookie life of the affiliate programs of Singorama is 60 days.

One of the major advantages of the affiliate programs on this platform is its commission structure. The platform helps the members make commission on promotional sales as well. These promotional sales include one-time offers.

• Music Business Institute

With the help of the Music Business Institute, prospective musicians and artists can enter the music industry. This platform helps artists better understand the music industry.

Not only this, but the artists can also receive music opportunities and sell their music on this platform. With so many features, you can recommend this software to your visitors.

If any visitor makes a successful purchase with the help of your affiliate links, you will receive commission. The affiliate program of the Music Business Institute provides a 50% commission to the users.

Not only this, but the fee for a particular course on the platform is $300. Due to such a huge amount, your commissions can be significantly high.

To increase the earnings of the affiliates, the company also provides promotional offers. Moreover, the cookie period for the platform is 45 days.

iii) Banner Advertisements

Another method to earn income from your music blogs is to place advertisements on them. With the help of advertisements, you do not need your products to sell.

Instead, you can opt for a product from another website and sell it on your music blog. The amount earned from advertisements depends upon the traffic you generate.

The more traffic you generate on your music blog, the higher your income can be.

Different platforms help bloggers earn income with the help of advertisements. One of the best tools that allows bloggers to earn income with the help of advertisements is Google AdSense.

This advertisement program has been in the industry since 2003. Besides this, other platforms like media.net, AdRecover, Infolinks, Adversal, etc. can also help you place advertisements on your blogs. 

iv) Email Marketing

Email marketing is another method of monetization. With the help of email marketing, you can generate more blog traffic for your music blog website.

Besides helping to generate traffic, you can also connect with your email subscribers through email marketing. When you connect with them, you can update them on information related to your recent music blogs. 

So these are some of the methods that can help you monetize your music blog and earn income. However, it is important to apply these monetization strategies effectively to your music blog posts.

People can make music blogs for the different reasons that have already been mentioned. People are more likely to work in the long run if they know why they are making a music blog.

If you do not have any objective or goal to work toward, you will not be able to be productive and work in the future. Once you know why you want to create your music blogs, you can move on to the next step.

How to Start Successful Music Blogs? 

1. Choose a Music Category

The first step for creating a music blog is to decide on a particular category or focus on your music niche. What is the particular category on which you could blog about? Once you decide on a particular music category, you can also determine your target audience for this category. 

Knowing your target audience is very essential. This is because the bloggers create their music blogs for this target audience.

Hence, they need to know the requirements of this target audience and align the music blogs according to their preferences.

As we all know, music is a vast topic. So, there are different directions for focus in this category from which you can choose.

Some of the ideas on which you may create blogs as a music blogger are as follows:

• The bloggers may create their blogs about the meaning of songs. They can explain the meanings of different songs to their audience in their blogs. You should try out this niche if you like to go into the deep meaning of the lyrics of the songs.
• Another idea for music bloggers is to create blogs about different instruments. In these blogs, the bloggers can explain how to play certain instruments.  They may also provide reviews of different musical instruments on these music blogs.
• Another method to create the music blogs is related to the different concert venues. The bloggers can provide information to the audience about their favorite concert venues and the concerts that are to be held there.
• If you want, you can also promote the local artists with the help of your music blogs. Promoting the local artists will also allow you to expand your networking outreach and connect with different people in the industry.
• One of the most common types of content is to create music or artist-related news. When you create news, you need to update your audience on the music industry. You can tell them about the particular concerts, events, or music functions that are being held. You may also tell them the news about the different music artists.
• As a music blogger, you can also focus on young and upcoming artists. Or you may focus on the old popular musicians.

It is your choice to either be a critic or appreciate the music you like. If you choose the former option, you will have lots of haters.

But, at the same time, people who agree with your perspective will become your audience. So it depends on you to make your blog unique.

Choosing a focus or a particular category in the music industry is very essential. When you choose a particular category that interests you, you are going to write good music blogs on it.

However, some individuals make the mistake of not choosing a particular category. They think that creating general blogs is profitable.

But when you do not cater to a specific group, you need to impress a larger audience out there in the market. This is a daunting task and can decrease your productivity.

You will not receive a particular audience or number of visitors. These visitors will also have trouble finding the topics that interest them on your music blog website.

So it is good to choose a specific focus or category. This helps you get targeted traffic that knows the types of music blogs you create.

There can be situations when you choose a specific focus, but it does not work well. In these cases, you can always expand the focus of your music blogs.

Say, for example, you start writing music blogs about your favorite artist. In the future, you can always expand your topic by writing about other artists as well.

2. Decide on A Music Niche

When you have chosen a particular music category, it is time for you to choose a niche in this category. Choosing a niche will help you know the particular topics of your blog posts and their audience.

If you do not choose a niche, then your blog will not be successful. The audience will get confused as to the particular subject of your blog posts.

But if you have a particular niche, like EDM, then the community related to this niche will care about your music and blogs. The different niches that you can choose for your music blogs are as follows.

• Pop
• Rock
• Hip Hop
• Classical
• Folk
• Latin
• Electronic music
• Country music
• Jazz.

Besides these genres, there are several other niches as well. You could even create an educational music blog and teach the audience how to play a particular musical instrument.

Or, your music blog could help people with marketing their music or finding the best recording studio. Whatever niche you choose, it should be quite specific. You can even make the niche more specific by choosing its subcategory. 

Let us say the niche of your music blogs is folk music. You can make this niche more specific by creating blogs on female Scandinavian folk music.

This will help you choose a particular section of the target audience. In the beginning, it is difficult to impress a wider audience, so a specific blog will help you become an expert in your music niche.

Later on, you can expand the niche and experiment with it. Once you have chosen the topic, you can move on to the next step.

3. Setting up Your Music Blog Name

You need to name your music blog website to give it a distinct identity. It is with the help of this music blog’s name that the audience can easily search for your music blog website.

The name of a music blog site is known as its domain name. This domain name is the online URL address of your blog website.

So the bloggers need to keep a compelling and easy-to-remember domain name for their music blog website. Only if the audience can easily learn and remember the name of your blog, they will visit it again.

The domain name of your music blog should also help the readers understand several things related to your website. They should get the answers to several questions with the help of your domain name, like:

• What is the subject of your domain name?
• What is the particular category of music for which you will create your music blogs?
• What is the specific target audience that aligns with your music blogs?

The audience generally prefers a domain name, which tells them about the content inside the blogs. There are several tips that you can follow to choose the domain name.

First of all, you need to focus on choosing an extension for your domain name. The domain names can have various extensions like .org, .world, .net, .in, etc.

However, the most commonly used domain name is .com. So it is better to use the extension ‘.com’ with your domain name. The audience can easily remember this extension while searching for your domain.

Once you have chosen an extension, it is important to decide the actual domain name of your blog. The domain name should help your readers understand the content or category of your music blogs.

However, it is important to choose an extensive domain name that can help you grow in the future. You should not choose a very specific or concise domain name that can restrict your blog’s growth.

Let us say you want to create blogs on folk music. In this case, you can keep the domain name as folkmusic.com. However, you should not choose a very specific domain name like femalefolkmusicartists.com.

Besides this, it is very important to choose a short and easy-to-remember domain name. A short name can easily be learned by the audience.

So you should always try to make your name unique and memorable. In the above example, the latter domain name is quite lengthy. The audience may tend to forget it, so the ideal length of a domain name should be just three to four words.

Moreover, you can make your domain name unique by using the effect of alliteration. Alliteration is the effect when two or more words in your domain name start with the same sound.

The effect of alliteration makes the name unique and catchy. Let us understand this with examples. Different domain names that have alliteration effects are Hip Hop Hype, Rap Roar, Music Mania, Folk Fun, etc.

Besides alliteration, you can make your name creative by using synonyms of the general words. You can replace the word ‘event’ with ‘hub’ or ‘place’. The music bloggers can also complete their domain names with the help of additional words like event, blog, Hub, Palace, etc.

So these are some of the methods that can help bloggers choose their domain names. However, if you feel you cannot choose a creative domain name, then you can automate this process. For this, there are different name-generating tools available on the web.

Once you choose the domain name, you need to purchase it. But it is always advised not to spend huge figures on purchasing a domain name in the beginning. You can always earn income from your music books and spend this income later to purchase a domain name of your choice.

Once the process of choosing a domain name is over, you can move on to the next step.

4. Web Hosting

Besides getting a domain name for your music blog website, you also need to get domain hosting. A hosting service helps store or host the data and information on your music blog website.

By storing the information, the hosting service helps your music blog establish an online presence on the internet. In return for this online presence, the web hosting company requires a certain fee.

There are different web hosting services available in this era of digitalization. Due to intense competition, you can even find web hosting services at a low price.

It is very important to choose a web host that has a good track record and credibility. A bad web hosting service can prove to be dangerous for your music blog website. It makes a blog website quite slow with different security and blog crash issues.

 So, before choosing any web hosting service, you should check it for different factors like its performance, price, and different services that it offers.

Some of the best web hosting services are:

i) A2 hosting

With an easy-to-use interface, A2 Hosting promises 20 times faster speed to its users. It also has an uptime of 99.9% and a great customer support facility.

You can get this hosting service for a starting price of $2.99 per month. The platform also provides a 30-day money-back guarantee to its users. 

ii) Siteground

The credibility of this platform Siteground, is evident from the fact that it has hosted more than two million sites till now. The advantages of using this hosting service are its unlimited data storage facility and the backup feature.

The users can also get additional security facilities by paying an extra fee to the platform. Hence, with an uptime of 99.9%, you can get this hosting service. The startup price of Siteground is $6.99 per month.

iii) Hostinger

Hostinger is a web hosting service that has cost-efficient plans. The platform also provides an uptime of 99.9% with a high speed to the websites.

The high speed is due to the cache manager feature of the software. You can get the software by subscribing to its entry-level plan.

The cost of this entry-level plan is $0.99 per month. On the other hand, the premium level plan costs $2.59 per month. 

Apart from the above-mentioned web hosting services, other famous web hosts include WP Engine, Cloudways, DreamHost, BlueHost, etc. 

When you have finally passed all the technical steps of creating a music blog, you can move on to deciding the look of your blog’s website.

5. Deciding the Theme

A theme is a pre-made template that provides a certain blog look to your music blogs. With the help of a theme, you can govern the look of your music blog website. There are two types of themes: the paid or premium themes and the free themes.

The task of choosing a theme is very important. This is because a theme helps to provide the first impression to your readers about your music blog website. So if your theme is attractive with the different functionalities, the users will like to go through your website.

Due to this reason, you should take care of various factors while choosing a theme for your blog website. These factors include the requirements of your music blogs, customer support for the theme, code quality of the theme, etc. However, it is always advisable to choose a premium theme over a free theme.

The premium themes have more advantages as compared to the free themes. These themes provide additional functionalities to the users.

Some of these functionalities include an easy-to-use interface, customization capabilities, a sleek and professional music blog design, and extensive customer support.

For your music blogs, you can choose several music themes. Let us have a look at the different music WordPress themes that music bloggers can choose from.

i) Slide

Slide is an ideal theme for professional musicians. With the help of this theme, you can showcase your talent on your music blog website.

Not only this, but the theme also has an easy-to-navigate interface. This interface helps the users easily purchase products from your music blog website.

To increase the customization facilities, the theme has a number of templates and post types. You can create pages with the help of these templates for upcoming events, concerts, band member profiles, etc.

The plugin that is attached to the theme, known as the WPBakery Page Builder, also provides additional elements to the users.

It has a drag and-drop interface that allows the users to create menus, headers, text modules, etc. Not only this, but the theme is also optimized for high-speed loading times along with a responsive design.

This means that no matter on which device your website is operated, it will load quickly and provide the best user experience to the visitors.

ii) Lucille

When you create a music blog website, you want to make it easy to navigate. This is the main purpose that Lucille serves. With the help of this theme, you can provide maximum information to your readers without making the page structure complex.

One of the biggest advantages of the theme is its default homepage. The default homepage is a complete package that provides the user with information about music.

Besides the homepage, Lucille has four demo templates. You can choose any template according to your requirements. The bloggers can even customize the layouts or templates according to their preferences or create one on their own.

The additional plugin that comes along with this theme is the visual composer. It has a drag-and-drop page builder. So if you want your music blog website to stand apart from your competitors’ websites, then Lucille is a good option for you.

iii) Obsidian

Obsidian is another music blog theme that has a plethora of features. The homepage of this theme has a logo, background image, and tagline.

It also has an extensive colour palette. This palette has more than 30 hand-picked fonts. All such features provide customization capabilities to the users.

If you think the fonts do not suit your website, then you can get TypeScript support for the theme. This support is available through the customizers.

The theme is an ideal option for users who want to update their audiences with the latest music events and concerts. You can add the details of the events along with the price of the ticket and its purchase link.

Besides this, the theme also provides the facility of adding a Google Map of the location of the event.

iv) Mixtape

Mixtapes can help you provide a compelling impression to your visitors. The theme has nine different demos. All these demos allow the users to put pictures in their blogs. Besides this, it also has different full-screen layouts.

The bloggers can make use of the pre-made dedicated pages of the theme. These pages help you display your tracks and albums along with an embedded player. This means the audience can listen to your albums and tracks from the website itself.

v) Soundrise

If you are creating your music blogs to promote different artists, record label executives, and other people in the music industry, then Soundrise is an ideal theme for you.

The theme has seven templates. These templates are related to the different roles of people in the music industry. All these templates help you to promote the respective role for which you are creating your music blogs.

Besides the templates, Soundrise also has additional plugins like WPBakery Page Builder and Slider Revolution.

The features or advantages of this theme do not end here. It also has certain music-specific elements that are quite useful for music bloggers.

These elements include a continuous music player and a custom post. With the help of this custom post, you can tell your audience about different artists.

Besides these themes, other music-related themes that you can choose for your music blog website are as follows:

• Oscillator
• Phase
• Sonaar.
• Kentha
• Voicer 
• Heroin
• SONIK
• Chroma
• Chords
• Stereo Club
• Musico
• Vex

So you can choose a theme according to your requirements and budget. After choosing a theme for your music blog website, start creating the other essential pages and logo of your music blog website.

6. Create Foundational Pages

When you are ready to create your music blogs, it is essential to fill your music blog website. For this, the bloggers need to make sure their music blog website has all the important pages.

These pages help the audience receive information about your personality and your motivation for creating a music blog website.

Some of the foundational pages that the bloggers may create for their music blog website are the copyright page, privacy policy page, about page, and contact page. Once you create these pages, you will rarely need to update them.

Let us understand what to include in the different foundational pages of your website blog.

i) About Page

The about page is one of the busiest areas of a music blogger’s website. On the about page, the music blogger can include information about his or her personality. This information provides background knowledge of the blogger to the individuals.

On the about page, you can also provide a reason for the audience to follow you. Since you will be creating music blogs, the About page should always help the audience know your love and passion for music.

Once your audience knows your personality and resonates with it, they are likely to follow you. Also, bloggers can take advantage of the about page by promoting their blog posts on this page.

The reason behind this is that the About page is one of the busiest areas of your website. So you can redirect the audience from the About page to your music blog posts. 

ii) Contact Page

You can put your contact information on the “contact” page of your music blog website. This information should help the target audience connect with you when they need to clear out their queries with you.

A contact page makes it easy for the readers to connect with you. The music Bloggers should provide multiple options for viewers to contact them.

These options include the email address, social media handles, physical address, and phone number. Besides providing your contact information, you should make sure to monitor all these different channels regularly.

This is because it is of no use if your readers message you and you cannot reply to them.

iii) Privacy Policy Page

A privacy policy page displays all the rules and regulations for using the content of the music bloggers’ website. It protects the bloggers from privacy breaches and any legal liability.

With the help of the privacy policy page, your readers can know how they need to collect and use the information on your music blogs.

There are a number of free websites and software programs that can help you create your privacy policy page. Besides the privacy policy page, you can also create other legal pages like the disclosures and disclaimers page and the terms and conditions page.

Once you have created the different pages of your music blog website, you can create a logo. A logo helps to provide identity to your music blog website.

When the audience sees this logo on any platform, they will know that it belongs to your music blogs. When you are done creating the different pages and logo of your website, you can move on to the next step. The next step is to start blogging.

7. Start Blogging

Finally, you can start to create your music blog posts. However, you should make sure to choose the specific categories before writing your content. You can create blog posts in different categories.

Say, for example, that you create blog posts in two categories, music festivals and reviews. For this, you can provide two options on your music blog website.

Different music categories can include music venues, instruments, industry news, club events, etc. After choosing a category, you can create the content, keeping your competitors in mind.

To make sure your content stands apart from your competitors, follow a content marketing strategy.

8. Content Marketing Strategy 

After creating your blogs, you should strive to invite the audience towards them. This is because once you have created the blogs, your audience will read them only after they learn about them.

You can do this with the help of an effective content marketing strategy. A content marketing strategy is a promotional approach.

This approach or strategy allows the music bloggers to cater to the needs and requirements of their audience and let them read their blogs.

Bloggers can create their content marketing strategy in two forms: written or verbal. However, a written content marketing strategy has benefits over a verbal content marketing strategy. This has even been proven by research.

To create a content marketing strategy for your music blogs, you need to follow certain steps. First of all, the bloggers need to decide their objectives and goals for creating the music blogs.

Their goal may be either to increase sales, build their business brand, or just educate the users and target audience through their music content.

Once they know the goal or purpose, they can make a plan for how to use content marketing to reach that goal.Let us say that your goal or main objective in creating the music blogs is to share information with your audience.

In such a situation, you will not optimize your content for search engines or add too many keywords to it. Instead, you will focus on creating high-quality content and providing the best information to your audience.

Secondly, the blogger should also make sure to understand the preferences and requirements of the target audience. They can research their target audience. They can create a content marketing strategy according to the requirements of the target audience. 

Another step that you can follow while creating your content marketing strategy is to create a content calendar. With the help of the content calendar, you can publish your music blogs at a fixed time.

It also helps you connect with your audience regularly. Different applications can help users create content calendars. One of the famous tools for this purpose is Google Calendar.

Search engine optimization is another important part of the content marketing strategy that goes along with these techniques. Let us have a look at it.

9. Search Engine Optimization

Search engine optimization helps the bloggers make their music blog stand out from the rest. The search engine optimization strategies can enable your blog to rank in the search engine result pages.

When your blog ranks on the result pages, more traffic is attracted to it. To help the bloggers optimize their music blogs for search engines, there are several techniques. Generally, search engine optimization is of two types.

These two main types include on-page and off-page search engine optimization.

On-page search engine optimization is directly related to the websites of the music bloggers. It helps you attract traffic to your music blog website with the help of different aspects.

These aspects include the content marketing strategy, the choice of topics, and the keywords used in your music blogs.

On the other hand, off-page search engine optimization includes techniques that are not directly related to the website. These aspects are related to the mentions, shares, or links to your blog.

Hence, off-page search engine optimization is meant to help in the on-page search engine optimization process. Different elements through which you can perform off-page search engine optimization include social media, lead generation forms, blog commenting, forum posting, etc.

One of the most important strategies of search engine optimization is the use of keywords. The music bloggers need to research the right keywords and use them in the best possible way in their blogs.

Let us have a look at the different strategies and tips for search engine optimization that you should follow.

i) Researching About the Keywords

Keywords are an important element in search engine optimization. It is for this reason that you should conduct effective research when choosing the right keywords.

You should take your time to write the different keywords related to your music blog. For this, think about the genre of music, its style, instrumentation, similar artists, location, influences, etc.

To choose the right keywords, it is also essential to research your target audience. When you know your target audience, you can easily assume the questions or phrases that they will search for on the search engines. These phrases or questions are your keywords.

Besides the audience, the blogger should also research the keyword difficulty score of each keyword. The keyword difficulty score helps to determine the competition of the keywords.

Initially, the difficulty score of the keywords of the music bloggers may be between 20 and 30. It is essential to choose a keyword with less competition.

However, you should also assess the search volume of the keyboard along with its competitive nature.

The search volume is the number of times the audience searches for a particular keyword. Due to this reason, it is preferable to choose a keyword that has a higher search volume and lower competition.

But finding such a keyword is a very difficult process. This is because if a keyword has a high search volume, then more bloggers will use it in their music blogs.

In the end, after you choose the right keywords for your music blogs, you should determine their location within the blog. The usage of the keywords also has a significant impact on the search engine optimization of your music blogs.

You should add these keywords, preferably in the topic of your music blog, along with its meta description, as explained below. Also, it is recommended to use the keywords in the first 200 words.

ii) Optimizations of Your Blog Website

Besides the keywords, the metadata of your blog is also very important to optimize your site. You should always make sure to include the keywords in the metadata of your music blog website.

Let us have a look at the major parts of the search engine optimization method of a website.

Meta Title: The bloggers should make sure to include a meta description or meta title in their music blog. The ideal length of the meta description should be between 50 and 300 characters.

Though the meta titles do not have a direct impact on the search engine optimization ranking of your website, they are very important. 

Meta descriptions include the information or content that is seen by the audience when they look at the link to your music blog on the search engine result pages.

As a result, the meta descriptions give the audience a first impression of the content of your music blogs. This is due to the fact that you should include keywords in the meta description.

Headers: Headers are the headings or titles of your music blogs. It is important to include the keywords of your music blogs in the header as well. Besides the headings, you can also find several subheadings in your music blogs.

The bloggers should even integrate the keywords in the subheadings. This is because the algorithms at Google prefer organized content. So if you have keywords in the different headings, your content appears to be simple and organised.

Title tags: title tags are the main topics or titles of your music blog post. To optimize your content for search engines, the ideal length of the title tags should be from 50 to 70 characters.

Once you have used the right keywords in all such locations, you are likely to get your music blog post ranked on the search engine result pages.

iii) The Loading Speed of Your Music Blog Posts

The speed at which your blog post loads is just as important as the keywords for search engine optimization.According to research, people generally wait for 3 to 4 seconds for a website to load.

If the particular site takes more than 4 seconds to load, then the visitors are likely to press the back button. It is for this reason that you should optimize the loading speed of your music blogs. 

Different tools or applications can help you make sure that your music blog posts are easy to load. One such tool is accelerated mobile pages (AMP).

AMP helps to decrease the loading time of your mobile website by optimizing its content. Another such tool is WP Smush. With the help of this tool, you can improve the loading time of your blog website.

The tool does this by compressing the images of your music blog posts without having an adverse effect on their quality.

iv) Backlinks

Backlinking is another method that can help you optimize your music blogs for search engines. With the help of the backlinks, different websites and pages can mention the name of your blog posts on their blogs and link back to them.

This helps the algorithms of the search engines determine the popularity and usefulness of your blog posts.

To increase the number of backlinks to your music blog posts, it is essential to expand your networking outreach. For this, you can connect with a number of people in the music industry and request that they backlink to your blog posts.

With the help of all the above-mentioned steps, you can improve the ranking of your music blog posts on search engine result pages.

However, in the end, it is the quality of your content that can help you attract traffic. The practices and methods of search engine optimization will only help you to invite an audience towards your content.

But it is your content that will. maintain the interest of the readers and help you hold onto your existing visitors. After you are done optimizing your content for search engines, you can also promote it.

Let us have a look at the different methods that can help you promote your music blog posts.

10. Promote Your Music Blog

Different promotion methods can help the target audience learn about your music blogs. Practice with the promotion methods is very important for first-time music bloggers.

This is because when you create music blogs for the first time, the audience does not know about you. Some of the effective ways that can help you promote your music blogs are as follows.

i) Friends and Family

You should share the link to your music blog posts with your friends and family. Not only this, but the blogger should also request that these people re-share their blogs and read them.

Then people can comment on your blog. This is an easy method of attracting traffic to your music blog website.

ii) Social Media Marketing

In this era of digitalization, almost every person has a profile on social media platforms. You can reap the benefits of the growing usage of social media to your advantage. For this, the bloggers can promote their music blog posts on their social media handles.

Let’s say you have an Instagram account. On this account, you can post the links to your music blog posts and keep the audience updated through your Instagram stories.

Besides this, one of the best ways of promoting your music blogs on Instagram is by placing the links to these blogs in your Instagram bio.

Bloggers can also promote their blog posts on Facebook. On this platform, they can connect with the corresponding forums and communities.

Other social media platforms that can help you promote your music blog posts are LinkedIn, Twitter, Pinterest, etc. You can choose any platform according to your music audience.

No matter what social media platform you use, you should remain alert to the different social media marketing tips and tricks.

One of the best tips is to pin the posts that promote your music blogs to the top. When you do so, the new visitors to your social media handles will see these posts and visit your music blogs.

The process of social media marketing is made easier with the help of several applications and scheduling software. Some of the scheduling applications are available for free, whereas others are available for a price.

These applications help you create your social media promotional posts in advance.

You can create a number of social media promotional posts using these tools. Once you have created the posts, you need to schedule them.

The bloggers can schedule these posts to be published on the specified day in the future. You do not need to create promotional posts again and again.

Some of the famous social media scheduling programs include Tailwind, Buffer, and Planoly.

iii) Public Communities and Forums

The bloggers should join different communities and forums related to music. They can find their target audience in such groups and share the links to their blog posts to promote them.

When you have promoted your music blog post, you can proceed to the next step and analyze its success.

11. Analyse the traffic

After you publish your music blogs, it is necessary to analyze the traffic that visits them. This information will help you determine the success of all the steps performed above.

When you analyze the traffic, there can be two situations. In the first case, the traffic visiting your website will be very low. This means you need to improvise on your blog posts and change your content writing strategy.

On the other hand, in the second case, the traffic visiting your website may be quite high. In this case, you are walking on the right track and will achieve success slowly.

You should consider different factors when you analyze the traffic visiting your website. First of all, it is very important to know the types of traffic that your music blog website attracts.

Different types of traffic include direct traffic, social media traffic, organic traffic, referral traffic, etc. To assess the type of traffic and the return on investment of your content marketing strategy, you can use different tools.

Some of the tools that provide analytics services to music bloggers are Google Analytics, Google Search Console, and Open Web Analytics.

These tools will help you know the traffic analytics related to your music blog website. Once you determine the traffic visiting a website, you can follow the different tips and tricks that can help you to improvise on your music blogs.

Additional Tips and Tricks

When you assess the performance of your music blogs, you can improve them. Improvisation means improving the defects of your website. With the help of the following tips and tricks, you can know how to improve and update your music blogs.

• Organise the Content: It is very important to organize the content of your music blog website. As a music blogger, you may create music blogs in different categories. So you should place the different categories in the footer of your music blog website. This will help your target audience easily find the articles they are searching for.
• Consistency: As a music blogger, consistency is very important. You should be regularly posting your music blogs and updating them. A business that posts regular content is more likely to be successful than one that posts content irregularly.
• Call to Action: One of the best tips is to place a call to action at the end or top of your music blog posts. With the help of the call to action, you can convert your leads into regular customers.
• Grammatical Errors: As a music blogger, you should not commit grammatical errors while writing your music blogs. Grammatical errors show the unprofessionalism of the blogger. They are also likely to affect your readability score and search engine optimization. Different tools can help music bloggers correct their grammatical errors. Grammarly is one of the best tools for this purpose.
• Strategy: This strategy or plan before creating your music blogs is very important. In case your music blogs do not attract more traffic, it is time to modify your content writing techniques and strategies.
• Giveaways: One of the special tips for attracting organic traffic to your music blog website is giveaways. Giveaways act as an incentive for the audience, and they tend to become your regular clients.
• Engaging with The Audience: It is very important to engage with your audience in the comments section. You can interact with the customers and clear out their queries related to music in the comment section of your music groups. When you reply to your audience, they feel a sense of importance and are likely to connect with you in the future.
• Website Loading Time: According to research, website loading time is an important aspect that determines the number of visitors to your music blogs. You can check the website loading time of your music blog website on different browsers like Chrome, Mozilla Firefox, etc.

So these are some of the tips that can help you improvise on your music blogs.

Start Your Own Music Blog!

So this is a detailed guide that can help you start your new music blog. In the end, you should always remember that it is the quality of your blog content and its compelling nature that attracts visitors.

No matter how many promotional techniques and tricks of search engine optimization you follow, it is the quality of your music blogs that determines your visitors.

However, the promotional techniques also help to let people know about your blogs. With the right strategy and promotional techniques, people are likely to read your blogs.

Besides the promotional techniques, the domain name of your music blog also determines its target audience. So the importance of each step is crucial.

Once you know these steps in detail and follow them to the best of your ability, you will create good music blogs.