- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Education
- Bachelor's degree or higher in related fields
- Eligibility
- All qualified candidates regardless of age, gender, race, religion, marital status, family status, or disability may apply.
- Resume
- Required to apply
Where you'll work
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Job description
About NetEase Games
NetEase, Inc., a prominent internet technology leader based in China, delivers premium online services focused on content creation. The company offers an expanding portfolio of popular mobile and PC games, developed with top-tier global research and development capabilities. Through innovative experiences blending entertainment, education, culture, and technology, NetEase aims to enrich the gaming community worldwide. Recognized for its commitment to environmental, social, and governance (ESG) standards, NetEase holds an "A" rating from MSCI and is honored as one of the S&P Global Industry Movers.
Role Overview
This role centers on supporting decisions related to user acquisition and operational growth by leveraging data. Key responsibilities include managing growth attribution, modeling retention and customer lifetime value (LTV), and analyzing advertising monetization. The incumbent acts as the primary analytical expert for reviewing data associated with individual products.
Key Responsibilities
- Develop and sustain essential performance dashboards tracking daily active users (DAU), retention rates, average revenue per user (ARPU), cost per install (CPI), return on ad spend (ROAS), and lifetime value (LTV).
- Perform acquisition attribution analyses and evaluate channel return on investment to guide budget distribution.
- Analyze user retention funnels and segment user populations to pinpoint reasons for churn and identify areas for improvement.
- Support the design and assessment of A/B tests related to software updates and event experiments.
- Compile summarized data reports adhering to regulatory standards to inform stakeholders' decisions.
Required Qualifications
- Bachelor’s degree or higher in Data Science, Statistics, Computer Science, Mathematics, Economics, or related disciplines.
- Proficiency in SQL and advanced knowledge of Python or R for data handling and analysis.
- Experience with data visualization software such as Tableau, Power BI, or Looker.
- Strong grounding in statistical methodologies and A/B testing concepts.
- Excellent command of English.
Preferred Experience
- Prior internships in data analysis, growth analytics, or the gaming sector.
- Familiarity with mobile ad attribution tools such as AppsFlyer or Adjust.
- Insight into game economic systems and monetization strategies.
Fair Employment
NetEase practices inclusive hiring policies welcoming applicants without discrimination based on age, gender, race, religion, marital status, family responsibilities, or disability.
Minimum education
Bachelor's Degree