Video Editor

About PlayShifu

PlayShifu creates phygital learning toys that combine physical play with augmented reality and app-based experiences, including products like Orboot, Tacto, and Plugo. Their offerings are marketed across the US, India, and other countries, with video content playing a crucial role in conveying their story, including performance advertising, brand films, product explainers, and ongoing social media content.

Role Overview

The company produces extensive video content and seeks a skilled video editor responsible for managing projects from raw footage and user-generated content through to fully polished, sound-designed, and color-corrected videos ready for release. Collaboration with marketing and creative teams will span paid, organic, and branding efforts.

Key Responsibilities

• Edit performance advertisements and user-generated content tailored for paid social platforms such as Meta, YouTube, and Amazon, as well as organic content on Instagram, TikTok, and YouTube Shorts.
• Create brand films, primary video assets, and explanatory product videos.
• Develop motion graphics and basic compositing using After Effects, including kinetic typography, lower-thirds, AR-style overlays, screen replacements, and media cleanups.
• Manage sound design and audio mixing by selecting music, adding sound effects, synchronizing voiceovers, adjusting audio levels, and applying silence where appropriate.
• Perform color correction and grading to maintain a uniform brand aesthetic across various platforms.
• Export final videos in the required formats and aspect ratios like 9:16, 1:1, and 16:9, adhering to each platform's technical specifications.
• Prepare and export still images, thumbnails, and graphics using Photoshop and Illustrator.
• Maintain organized media files, project files, and archives to ensure seamless project handovers.
• Produce social media edits efficiently without compromising quality.
• Accept constructive feedback and quickly implement improvements.

Required Qualifications

• Minimum of three years professional experience in video editing.
• Proficiency in Adobe Premiere Pro and After Effects.
• Skills in Photoshop and Illustrator for creating and exporting visual assets.
• Sound design expertise with strong audio judgment.
• Excellent editorial instincts regarding pacing, rhythm, and cutting.
• Experience in color grading using Lumetri or similar tools.
• Strong visual sensibility, including design, framing, and composition.
• A diverse portfolio or reel demonstrating work in advertising, branding, and social media content.

Preferred Additional Skills

• Experience with DaVinci Resolve for color grading.
• Background knowledge of on-set camera work, lighting, and audio capture.
• Understanding of what makes effective advertisements, including audience hooks and retention strategies.
• Experience producing content aimed at children, families, or direct-to-consumer/performance marketing sectors.
• Familiarity and comfort with AI-supported video editing tools integrated into workflows.

Benefits & Perks

• Opportunity to contribute to award-winning Indian consumer products on a global stage.
• Work alongside a passionate and skillful team of innovators and learners.
• Professional growth prospects with exposure to international markets and mentorship.
• Employee discounts on the company’s products.
• Comprehensive health insurance covering the employee and dependents.
• Convenient central office location with fully stocked kitchen, unlimited snacks, team lunches, and engaging company events.

Application Instructions

Candidates should submit their resume, a portfolio link, a video reel, and a brief note explaining a video edit they are proud of and why.