Vice President Database Marketing

About Wynn Al Marjan Island

Slated to open in 2027 in the United Arab Emirates, Wynn Al Marjan Island is designed as a luxurious beachside resort and entertainment hub. It is located less than an hour from Dubai International Airport and will feature 1,530 rooms and suites, 22 dining venues, a theatre, nightclub, and a five-star spa on a scenic island by the Arabian Gulf.

Position Overview

We are seeking a Vice President of Database Marketing to spearhead our database marketing team and drive strategic reinvestment initiatives across gaming customer segments.

Key Responsibilities

• Develop and lead the comprehensive gaming reinvestment strategy for all customer segments to align with profitability goals.
• Design offer structures for both hosted and unhosted guests and define customer segmentation across different lifecycle stages.
• Manage campaign calendars including regular and special campaigns ensuring flawless deployment.
• Determine reinvestment guidelines based on Average Daily Theoretical (ADT), segment worth, and membership tiers using sophisticated modeling techniques.
• Maintain daily oversight of all reinvestment campaigns, tracking actual reinvestment rates and margin analysis by segment.
• Collaborate with Finance to ensure reinvestment strategies support EBITDA objectives.
• Oversee predictive modeling efforts including forecasting, trip propensity, churn, and customer value estimations.
• Create and implement testing frameworks such as A/B tests and control groups for campaign optimization.
• Manage multi-channel campaigns through direct mail, email, SMS, digital, and app platforms ensuring quality assurance and compliance.
• Drive automation and enhancement of customer relationship management systems to improve personalization and campaign frequency.
• Integrate hosted customer offers with centralized, economically sound guidelines, providing hosts with dashboards for informed decision-making.
• Develop executive-level dashboards and reports illustrating reinvestment percentages, ROI, campaign performance, and financial impact.
• Lead diverse teams including CRM, data science, analytics, segmentation, and marketing operations fostering a culture of data-driven performance and accountability.

Candidate Profile

• Minimum of 10 years in progressive leadership roles within database marketing, CRM, analytics, or specifically gaming marketing.
• In-depth knowledge of ADT modeling, reinvestment economics, and comp strategies.
• Proven expertise managing data science and analytics teams with strong financial literacy related to profit and loss interpretation.
• Experience working with CRM and marketing automation platforms.
• Excellent communication and presentation skills suitable for senior executives.
• Preferred candidates will have experience in integrated resorts or luxury gaming environments, familiarity with gaming management systems, and hold advanced degrees in business, analytics, statistics, economics, or related fields.

Compensation and Benefits

The role offers a competitive salary paid in AED along with a comprehensive healthcare plan, leave policies, incentive schemes, and other employee benefits, making it an attractive career opportunity with one of the world’s most prestigious hospitality brands.