Specialist, Performance Marketing - instashop

About instashop

Instashop, a leading online local marketplace headquartered in Dubai operating in the UAE and Egypt, joined Delivery Hero in 2020, the global leader in food delivery and quick commerce. The company fosters a culture of innovation, diversity, and collaboration, with expansion across UAE, Egypt, and Greece, seeking talent to contribute to its growth.

Role Overview

As a key member of the Performance Marketing team, you will independently manage the day-to-day execution of paid advertising campaigns on multiple platforms, overseeing budgets and driving customer acquisition efforts. Reporting directly to the Head of Marketing at instashop, you'll also coordinate with Talabat's performance marketing leadership. This hybrid position blends hands-on campaign execution with strategic analysis, requiring agility between tactical tasks and data-driven decision-making. A strong emphasis is placed on utilizing AI tools to streamline workflows and maintain rapid pace aligned with business needs.

Responsibilities

• Manage end-to-end campaign setup, bidding, and optimization on Meta, TikTok, and other paid channels.
• Launch creatives, experiment with new formats, and optimize based on performance insights.
• Oversee daily budget distribution to meet Customer Acquisition Cost (CAC) goals.
• Continuously monitor campaign performance and proactively address issues.
• Analyze full funnel campaign results from impressions to conversions, building reports for senior leadership in UAE and Egypt markets.
• Track promotional incentive effectiveness and contribute to business performance assessments.
• Identify opportunities to improve CAC efficiency and propose data-supported enhancements.
• Design and implement A/B tests on creatives, audiences, bidding, and landing pages, thoroughly documenting hypotheses and findings.
• Suggest new experimentation opportunities informed by platform trends, competitor analysis, and internal data.
• Collaborate closely on marketing communications planning and campaign calendars with the Head of Marketing.
• Support the design and evaluation of incentives aligned with acquisition objectives.
• Participate in quarterly planning with insights on channel performance and strategic data.

Qualifications

• Deep expertise with Meta Ads Manager, including campaign structures, bidding strategies, Advantage+ campaigns, and creative best practices.
• Practical experience with TikTok Ads including smart campaigns, TopView, In-Feed formats, and understanding video content performance in paid versus organic contexts.
• Familiarity with other advertising platforms such as Google, Apple Ads, and Snapchat.
• Comprehension of attribution models and Mobile Measurement Partners (MMPs) like Adjust or AppsFlyer, including tracking installs, events, and in-app revenue with knowledge of data discrepancies.
• Active integration of AI tools for reporting, analytics, brief writing, and workflow automation to minimize repetitive manual tasks; competency in prompt engineering is advantageous.
• Analytical skills to independently extract and interpret data, understanding concepts like incrementality versus last-touch attribution, CAC, LTV, ROAS, and CPM in practical terms.
• Self-driven with strong ownership, capable of monitoring campaigns, identifying problems, and addressing them proactively in a fast-moving environment.
• 3 to 5 years of hands-on performance marketing experience, with at least 2 years specializing in paid social campaigns.
• Proven ability to manage and optimize marketing budgets across multiple channels and regions to meet business goals.
• Experience working with MMP tools for attribution analysis and campaign measurement.
• Bachelor's degree in Marketing, Business, or a related discipline.
• Exposure to quick-commerce, food delivery, or e-commerce sectors is highly beneficial.

Preferred Skills

• Experience managing campaigns targeting both brand awareness and direct performance outcomes simultaneously.
• Ability to guide creative teams and provide constructive, structured feedback on short-form video assets.
• Hands-on use of AI platforms such as ChatGPT, Claude, or Gemini in marketing contexts.