A

Software Engineer

Appear

Toronto, Ontario, Canada · Full Time

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Experience
3+ yrs
Salary
Openings
1
Posted
58 minutes ago
Work mode
In office
Resume
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Where you'll work

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Job description

About Appear and Role Context

Appear is innovating the infrastructure that enables brands to be recognized by advanced AI systems such as ChatGPT, Perplexity, Google AI Overviews, and Gemini. The company operates at the cutting edge of AI citation technology, aiming to help brands increase their visibility in AI-driven search results—a category that did not exist just two years ago. This fast-growing startup is seeking a Software Engineer who can navigate the challenge of selling novel solutions in an emerging field.

Key Responsibilities

  • Design, develop, and deploy customer-facing features throughout the Appear platform.
  • Create backend infrastructure to efficiently serve content to AI crawlers and agents.
  • Implement integrations with DNS systems, CNAME records, Content Management Systems (CMS), APIs, and edge computing platforms.
  • Build and maintain analytics capabilities for monitoring crawler activity, AI visibility, citation tracking, web traffic, and conversion metrics.
  • Enhance the platform’s reliability, security posture, scalability, and overall performance.
  • Transform customer implementation challenges into standardized, repeatable product functionalities.

Required Qualifications

  • Minimum of three years’ professional software engineering experience or equivalent proven ability in building production-ready systems.
  • Proficient in developing backend services, APIs, web applications, or distributed systems.
  • Strong programming skills in TypeScript, JavaScript, or a comparable language.
  • Deep understanding of HTTP protocols, API design, databases, caching mechanisms, and modern web infrastructure components.
  • Capability to handle ambiguous problem statements and deliver solutions from concept through deployment.
  • Excellent product insight combined with strong communication skills and a sense of ownership.
  • Ability to operate effectively in a fast-paced, early-stage environment requiring practical decision-making and trade-offs.

Additional Advantages

Experience with Cloudflare Workers, Content Delivery Networks (CDNs), DNS management, reverse proxies, web crawling technology, AI agents, analytics platforms, React, or B2B SaaS products is advantageous but not mandatory.

What Makes This Opportunity Unique

The AI brand citation space is at the beginning of its growth curve, similar to SEO in its early days around 2004. Joining Appear offers early involvement in a promising market with direct collaboration with company founders and executives—including the CEO, CRO, and CMO—ensuring minimal bureaucracy and maximum impact. The role challenges candidates to effectively sell and scale a category that's just emerging.

Tools & software

JavaScript required TypeScript required

How they work

Communication Problem Solving Adaptability Accountability

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