Shopify Head

Role Overview

The Shopify Head is responsible for overseeing the technical infrastructure, development processes, and continuous enhancement of Valerie Group's digital platforms across multiple brands. With Shopify as the primary ecommerce platform, this position also manages web technologies, content management systems, hosting infrastructure, integrations, analytics, and the end-to-end digital customer experience. The role demands strong leadership and communication skills to bridge technical concepts for non-technical audiences, mentor engineering teams, and recommend ecosystem-wide improvements.

Key Responsibilities

• Lead the technical architecture and constant refinement of all ecommerce and web platforms for Valerie brands.
• Manage Shopify development and support other CMS and web platforms, including landing page technologies.
• Oversee website hosting, domains, CDN services, and deployment workflows.
• Ensure digital platforms are scalable, secure, reliable, and well documented.
• Develop scalable front-end and back-end solutions using Shopify, Liquid, JavaScript/TypeScript, React, Next.js, and modern frameworks.
• Implement integrations with third-party systems such as APIs, payment gateways, CRM, and ERP applications.
• Drive technical SEO initiatives, website performance optimization, Core Web Vitals improvement, and compliance with accessibility standards (WCAG).
• Collaborate with growth and content teams to implement SEO-focused solutions supporting organic traffic.
• Maintain monitoring systems for website health, uptime, and platform reliability.
• Implement structured data and security best practices.
• Lead analytics setup including GA4, GTM, ecommerce tracking, and conversion rate optimization through experimentation.
• Provide technical leadership, mentoring engineers, guiding code reviews, and translating business needs into scalable solutions.
• Explore and advocate for emerging technologies and AI-assisted development tools to automate processes and improve platform quality and developer productivity.

Qualifications and Experience

• 8 to 10 years of professional experience in Shopify and ecommerce development.
• Expertise in full-stack Shopify development with proficiency in Liquid, JavaScript/TypeScript, React/Next.js, HTML, CSS, and APIs.
• Demonstrated success in leading Shopify store builds, customizations, and migrations.
• In-depth knowledge of technical SEO, Core Web Vitals, and website speed optimization techniques.
• Experience implementing and managing GA4, GTM, and ecommerce analytics.
• Proficient with version control (Git), code review processes, and modern software development workflows.
• Strong problem-solving abilities and independent technical decision-making skills.
• Effective communication skills suitable for cross-functional teams, including non-technical stakeholders.
• Experience managing multiple web platforms and CMS tools like WordPress or Webflow is advantageous.
• Solid understanding of web hosting, DNS, CDN technologies, and website security best practices.
• Familiarity with REST APIs, platform integrations, CRO tools, Cloudflare, Vercel, Netlify, and accessibility standards.

Success Indicators

• Consistently achieve website uptime above service level agreements.
• Maintain stable and secure platforms supporting various brands.
• Deliver seamless integrations and automation improvements.
• Increase conversion rates and improve Core Web Vitals metrics.
• Reduce technical debt and enhance documentation quality.
• Support platform scalability for future brand expansions.
• Maintain positive stakeholder satisfaction across growth, product, and operations teams.

Core Values

• Accountability: Taking personal ownership of responsibilities.
• Collaboration: Proactive teamwork with humility and discipline.
• Resilience: Ability to assess challenges and persist through setbacks.
• Selflessness: Commitment to scalable solutions beyond individual needs.
• Fun: Encouraging engagement and connection in workplace culture.

Additional Information: AI Integration Focus

This role will partner closely with the product team to identify how artificial intelligence can be leveraged to boost website development, ecommerce operations, content delivery, testing, analytics, and user experience. The candidate will champion AI-assisted development tools and increased automation aligned with Valerie's long-term AI-first vision.