Shopify Director

Overview

The Shopify Director leads the architecture, development, and continuous enhancement of Valerie Group's digital platforms across multiple brands. While Shopify is the main platform, this role also involves managing other web technologies, CMS solutions, website infrastructure, integrations, analytics, and the overall digital experience. The Director ensures all customer-facing digital properties are scalable, secure, and optimized in line with business, marketing, and product goals. Alongside deep technical expertise, strong leadership and communication skills are essential to engage with non-technical stakeholders, guide and mentor engineers, and proactively suggest improvements throughout the digital ecosystem.

Key Responsibilities

• Own the technical architecture and ongoing optimization of all e-commerce and web platforms within Valerie Group.
• Lead Shopify development initiatives while supporting additional web platforms, CMS tools, and landing page technologies.
• Manage website infrastructure including hosting, domain management, CDN, and deployment workflows.
• Ensure platforms are scalable, secure, reliable, and comply with modern standards.
• Maintain comprehensive platform documentation, enforce development standards, and governance processes.
• Develop and enhance Shopify stores through scalable frontend and backend solutions using Shopify, Liquid, JavaScript/TypeScript, React, Next.js, and modern frameworks.
• Build and maintain integrations with APIs, payment gateways, CRM, ERP, and other business systems.
• Implement engineering best practices to produce clean, scalable, secure, and well-documented code.
• Lead technical SEO efforts, performance enhancements, and ensure Core Web Vitals compliance.
• Conduct technical audits, migrations, and platform improvements to boost search visibility, speed, and user experience.
• Collaborate with Growth and Content teams to implement SEO-first technical solutions for organic growth.
• Monitor website health, uptime, reliability, and ensure adherence to security, accessibility (WCAG), and compliance standards.
• Drive automation and operational efficiency through integrated platform solutions.
• Lead the implementation of web analytics including GA4, Google Tag Manager, and e-commerce tracking to accurately capture customer journey data.
• Work closely with cross-functional teams to enhance website conversion rates via CRO and experimentation frameworks.
• Provide technical leadership by setting clear direction, translating business requirements into scalable solutions, mentoring developers, and conducting code reviews and architectural discussions.
• Evaluate emerging web and AI technologies to innovate platform development and customer experience improvements.

Qualifications and Ideal Profile

• 8 to 10 years of hands-on experience in Shopify and e-commerce development.
• Strong full-stack skills with proficiency in Shopify, Liquid, JavaScript/TypeScript, React/Next.js, HTML, CSS, and APIs.
• Demonstrated leadership in Shopify implementations including customizations and migrations.
• In-depth knowledge of technical SEO, Core Web Vitals, and website performance optimization techniques.
• Experience implementing and managing Google Analytics 4, Google Tag Manager, and e-commerce analytics.
• Proficiency in Git, conducting code reviews, and adhering to modern development workflows.
• Excellent problem-solving abilities and autonomy in owning technical decisions.
• Skilled in communication with both technical and non-technical stakeholders.
• Experience managing multiple web platforms and CMS like WordPress or Webflow is advantageous.
• Understanding of website hosting, DNS, CDN technologies, REST APIs and platform integrations.
• Knowledge of CRO tools, experimentation frameworks, and cloud infrastructure such as Cloudflare, Vercel or Netlify.
• Familiarity with web security best practices and accessibility standards (WCAG).
• Ability to support multiple brands and websites concurrently.

Success Indicators

• Maintaining website uptime above agreed service levels.
• Ensuring platform stability and security across brands.
• Successful delivery and maintenance of platform integrations.
• Continuous improvement in website conversion rates and Core Web Vitals.
• Reduction in technical debt and strong documentation standards.
• Platform scalability to onboard future brands effectively.
• High stakeholder satisfaction from Growth, Product, and Operations teams.

Core Values

• Accountability: Taking ownership from the outset.
• Collaboration: Proactive engagement with humility and discipline.
• Resilience: Persistence and ability to recover from challenges.
• Selflessness: Focusing on what it takes to scale successfully.
• Fun: Being present and building connections at work.

Additional Information: Agentic AI and Innovation

This position partners with the Product team to identify AI opportunities to enhance website development, e-commerce operations, content delivery, testing, analytics, and customer experience. The role involves leveraging AI-assisted development tools to boost engineering productivity and supports the company’s AI-first strategic approach.