Senior Website Design Engineer (AI-Accelerated)

About the Role and Company

Personio is an intelligent HR platform designed to simplify complex and time-consuming tasks for small and medium-sized businesses. Our team of 1,500 is committed to building intuitive products used by over 15,000 customers and 1.5 million employees. We seek a highly skilled web designer with a passion for visual craftsmanship, motion design, and leveraging AI capabilities authentically. This position requires presence in the office for three days a week and is based in Dublin, London, or Munich.

Key Responsibilities

• Lead end-to-end design for web interfaces and digital touchpoints from initial concepts to detailed specifications.
• Deliver meticulous design quality across typography, layout, color, hierarchy, and motion, ensuring every element is thoughtfully executed.
• Create high-fidelity interactive prototypes to help the team quickly align, explore complex cases, and minimize ambiguity before development.
• Incorporate motion design strategically, including micro-interactions and scroll-driven storytelling, to enhance the website and product experience while maintaining performance efficiency.
• Prioritize accessibility by adhering to WCAG 2.1 AA standards and staying updated with European accessibility laws such as the EAA.
• Design with consideration for internationalization, accommodating text variations and cultural preferences across markets including Germany, UK, Spain, France, Netherlands, and others.
• Develop and maintain a web component and template library that underpins consistent and rapid page assembly.
• Implement AI-driven workflows to support rapid prototyping, automated design-to-code handoffs, and prompt-based layout generation integrated into the CMS.
• Collaborate closely with engineering teams to enable prompt-to-build workflows that allow repeatable page types to be automatically produced within the CMS using component library building blocks.
• Document components, usage patterns, and AI prompting frameworks to ensure workflow reproducibility and team-wide accessibility.
• Design and lead user research initiatives from framing problems to synthesizing findings and delivering actionable recommendations.
• Conduct usability testing on prototypes and live interfaces while coordinating efforts across different markets.
• Maintain a dynamic insights repository and serve as the user advocate during design and stakeholder reviews.

Qualifications

• 4 to 6 years of experience in digital, product, or web design, with a portfolio showcasing true visual craftsmanship and user experience design.
• Proven experience in B2B SaaS environments, understanding the unique design challenges of software marketing and product surfaces.
• Demonstrated motion design expertise with portfolio pieces featuring animation and interaction, beyond static visuals.
• Experience developing or contributing to design systems or component libraries.
• Daily practical experience and fluency with AI design tools like Claude, Figma AI, or equivalents.
• Passion for integrating AI-assisted workflows with design systems for CMS-driven, prompt-powered page creation.
• Advanced proficiency in Figma, including complex components, variables, auto-layout features, and prototyping.
• Experience designing for multilingual or multicultural markets.
• Ability to plan and conduct user research and usability testing independently.
• Foundational frontend knowledge to engage productively with engineers on implementation details.

• Nice-to-have: Experience with CMS-integrated design systems (e.g., Contentful, Sanity, Webflow), familiarity with user research platforms such as Maze, UserTesting, or Lookback, and fluency in German or Dutch.

Additional Information

Personio values inclusivity and equal opportunity and strives to cultivate a workplace where everyone feels welcomed and supported regardless of gender, civil or family status, sexual orientation, religion, age, disability, education, or race.

This role is primarily office-based requiring presence three days per week with flexibility for remote work on the remaining days. Employees receive 20 additional flexible remote days annually to work from alternate locations.

Benefits

• Competitive compensation package reviewed annually, including salary, benefits, and pre-IPO equity opportunities.
• 28 paid vacation days with extra days awarded after two and four years of service.
• One fully paid Impact Day annually for environmental and social initiatives.
• Supportive family leave policies, child support, mental health resources, and sabbatical options.
• Regular social gatherings, cultural initiatives, weekly catered lunches, and provision of healthy snacks and drinks.