Senior Technical SEO Manager

Role Overview and Impact

As the Senior Technical SEO Manager, you will lead the development and execution of the technical SEO strategy and oversee SEO analytics for xero.com. Your efforts will ensure Xero's site is highly discoverable, measurable, and continuously optimized across traditional search engines and emerging AI answer engines.

Your work will influence how millions of small businesses, accountants, and bookkeepers find Xero globally. Managing a site that spans multiple markets, you will conduct advanced technical audits, prioritize findings according to business impact, and collaborate closely with engineering to implement necessary optimizations. You will also be responsible for SEO performance measurement, creating automated reporting tools that translate complex search data into actionable insights.

The optimization of AI answer engines is central to your responsibilities, as you help define how Xero is crawled, interpreted and referenced by AI-driven search technologies.

Team and Collaboration

You will be part of Xero's internal SEO team, working alongside content marketers, SEO, and AI answer optimization specialists, reporting directly to the Head of SEO. The team is AI-native, automating workflows end-to-end and developing proprietary tools to enhance scalability. A culture of continuous learning, experimentation with innovative approaches, and collaborative problem-solving characterizes the team, which partners closely with engineering, marketing technology, and marketing operations departments.

Initial Focus and Responsibilities

• Lead comprehensive technical SEO audits across multiple markets, prioritizing issues by business impact.
• Define and maintain the technical SEO roadmap, ensuring transparent communication with stakeholders.
• Collaborate with engineering and marketing technology teams to integrate SEO best practices and execute fixes.
• Manage SEO analytics by designing automated reporting frameworks and delivering strategic insights.
• Leverage AI agents to automate technical SEO workflows, scaling analysis and speeding up delivery.

Work Environment

We provide a flexible working environment with options for hybrid or remote work arrangements across Australia and New Zealand.

Desired Qualifications and Skills

• Extensive practical knowledge of technical SEO, including crawl and indexation, site internationalization, rendering issues, schema markup, and site architecture.
• Considerable SEO experience, especially in technical SEO roles within SaaS, technology brands, or complex multi-regional sites.
• Strong SEO analytics proficiency, including building reporting systems and experience with tools such as Screaming Frog, Ahrefs, and the Google suite.
• Experience with AI technologies, having developed agents, automations, or workflow solutions to enhance productivity.
• Systematic thinking ability, understanding how technical SEO decisions influence content, products, and overall business results.
• Proven ability to influence cross-functional teams by translating technical SEO needs into actionable engineering briefs.

Inclusivity Statement

We encourage candidates to apply even if their experience doesn’t perfectly match the criteria. Xero values skills, passion, and unique perspectives to enrich our culture and team dynamics.