Senior Programmatic Strategist

About Directive Consulting

Directive Consulting leads as a B2B performance marketing agency focused on generating tangible revenue instead of just leads. Their proprietary Customer Generation methodology concentrates on driving pipelines, fueling SQLs, and scaling brands dedicated to growth across SaaS and other B2B sectors. Their expertise spans Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy.

The culture embraces speed, bold thinking, and elite performance with a focus on challenging norms and innovating impactful campaigns for dynamic brands. If you thrive on performance and aim to create meaningful work, Directive offers a fitting environment.

Role Overview

The Senior Programmatic Strategist plays a pivotal client-facing role managing programmatic campaigns and strategies mainly within SaaS and B2B marketing. This position requires overseeing daily programmatic client campaigns across multiple channels including display, native, video, and audio, while maintaining performance optimization and reporting.

Key Responsibilities

• Build and optimize programmatic campaigns on DSPs like DV360 and The Trade Desk aligned with client goals.
• Develop comprehensive media strategies in collaboration with internal teams.
• Utilize first- and third-party data to target audiences precisely for efficient segmentation.
• Monitor campaign performance continuously and adjust for pacing and results.
• Produce detailed performance reports presenting actionable insights to clients.
• Identify and resolve any issues affecting campaign delivery or outcomes promptly.
• Coordinate closely with creative, analytics, and account teams to ensure smooth campaign execution.
• Maintain client communications, provide updates, and deliver strategic presentations.

Candidate Qualifications

• Minimum of three years in programmatic roles within publishers, agencies, or ad tech companies, ideally with B2B experience.
• Hands-on experience executing media buying and campaign optimization, particularly using The Trade Desk and DV360.
• Strong background in programmatic media planning, buying, and measuring campaign success frameworks.
• In-depth understanding of integrating programmatic with other paid and organic channels to surpass client KPIs.
• Proven success managing programmatic growth for B2B/SaaS clients managing monthly budgets exceeding $50,000.
• Excellent interpersonal and communication skills suited for internal team collaboration and direct client engagement.
• Analytical mindset with strong attention to detail and ability to juggle multiple projects efficiently.

Goals & Expectations

• Achieve 100% attainment of Net Sales Margin (NSM).
• Maintain a Customer Satisfaction (CSAT) score of 4.4 or higher.

Benefits

• Competitive living wage tailored to skills and experience.
• Comprehensive medical, dental, vision, disability, and life insurance for employees and families, including 100% employer-paid coverage for employees and 50% contribution for dependents in US, Canada, and Mexico.
• Mental health support including certified therapists and Headspace membership.
• Physical wellness benefits such as virtual physical therapy, virtual workouts, and One Medical membership.
• Generous time off with unlimited PTO (minimum of two weeks), paid company holidays, birthday off, end-of-year breaks, and paid parental leave.
• Financial benefits including traditional and Roth 401(k) plans with a 3% company match.
• Annual performance-based bonus that increases with tenure.
• Company-wide annual retreat.

Work Environment and Requirements

This is a fully remote role suitable for candidates based in Canada with appropriate work authorization and a permanent residence. Work is conducted primarily via virtual meeting platforms and communication tools such as Zoom and Slack.

The role requires use of a PC or Mac laptop and proficiency in relevant software tools. Candidates must be able to focus for extended periods, interpret written and verbal communications clearly, maintain reliable internet connectivity, and have a professional home office environment.

Reasonable accommodations are available to qualified individuals with disabilities to complete essential job functions and throughout the hiring process.

Additional Information

Directive Consulting values diversity and inclusiveness and ensures equal employment opportunities without discrimination based on race, gender, religion, sexual orientation, disability, veteran status, or any other protected characteristics.