Senior Programmatic Strategist

Company Overview

Directive is a premier B2B performance marketing agency dedicated to driving revenue growth rather than only generating leads. Employing our proprietary Customer Generation methodology, we bypass conventional marketing qualifiers to focus on building strong sales pipelines and accelerating SQLs. Our expertise spans Paid Media, SEO/Content, CRO, Revenue Operations, and Go-To-Market strategies tailored for SaaS and other B2B industries.

Our culture is fast-paced, innovative, and elite. We seek professionals who challenge conventional methods and push campaigns beyond expectations to create demand for cutting-edge, high-growth brands. If you're passionate about performance marketing and eager to make a meaningful impact, you will thrive here.

Role Overview

We are in search of a strategic and dynamic Programmatic Strategist to operate in a remote capacity within Canada. This pivotal client-facing position entails daily management of programmatic advertising campaigns across multiple channels like Display, Native, Video, and Audio. Responsibilities include campaign creation, optimization, reporting, and the development of bespoke strategies for clients while maintaining communication with internal teams and clients.

Key Responsibilities

• Manage programmatic campaign execution, including builds, monitoring, and performance optimization.
• Collaborate with internal teams to design comprehensive media strategies aligned with client goals.
• Utilize both first-party and third-party data to refine audience targeting and segmentation.
• Plan and deploy programmatic campaigns on Demand-Side Platforms such as DV360 and The Trade Desk.
• Monitor campaign pacing and performance continually, making necessary adjustments.
• Generate detailed performance reports and extract actionable insights.
• Resolve campaign delivery and performance challenges quickly.
• Coordinate with creative, analytics, and account teams to ensure unified campaign implementation.
• Maintain excellent client relationships by providing consistent updates and strategic advice.
• Present campaign plans, performance outcomes, and recommendations effectively to clients.

Required Qualifications and Experience

• A minimum of 3 years experience in programmatic advertising within publishers, agencies, or ad tech firms; B2B experience is an advantage.
• Demonstrated proficiency in media buying and campaign optimization using DSPs, notably The Trade Desk and DV360.
• Extensive experience in programmatic media planning, buying, and building performance measurement frameworks.
• Deep understanding of how programmatic and other marketing channels together exceed client KPIs.
• Track record of driving programmatic growth for B2B/SaaS clients managing budgets exceeding $50,000 per month.
• Strong interpersonal and communication skills with an ability to collaborate effectively across teams and with clients.
• Excellent analytical skills, meticulous attention to detail, and the ability to manage multiple tasks efficiently.

Performance Goals

• Achieve 100% of Net Sales Margin (NSM) targets.
• Maintain Customer Satisfaction (CSAT) scores at or above 4.4.

Compensation and Benefits

• Competitive living wage with salary adjusted per skills and experience.
• Comprehensive medical, dental, vision, disability, and life insurance plans covering employees and families (100% employer-paid for employees, 50% for dependents) in US, Canada, and Mexico.
• Holistic benefits including mental health access via certified therapists and memberships (Spring Health, Headspace).
• Physical health support through virtual therapy and workouts, plus access to medical services (Omada, Aaptiv, One Medical).
• Generous paid time off with unlimited PTO (minimum 2 weeks), paid holidays including birthdays, company-wide year-end break, and parental leave.
• Financial benefits featuring traditional and Roth 401(k) plans with 3% company match.
• Annual bonuses based on tenure with increasing scales.
• Company-wide annual retreat.

Work Environment and Requirements

This is a remote-first role that allows working from a home office based in Canada, requiring reliable internet and a professional setting. The role involves extensive use of laptops, software platforms, and productivity tools, with a need to remain stationary for long periods and communicate effectively through virtual meetings.

Applicants must have valid work authorization and permanent residency in Canada. The company is committed to supporting diversity, inclusion, and accommodations for applicants with disabilities throughout the hiring process.

Diversity and Inclusion

Directive values a People First approach, offering equal employment opportunities regardless of race, gender, religion, sexual orientation, disability, or veteran status.