Senior Programmatic Strategist

About Directive Consulting

Directive Consulting is a premier B2B performance marketing agency dedicated to delivering actual revenue growth rather than just lead generation. Employing their proprietary Customer Generation methodology, they focus on driving pipeline, increasing SQLs, and expanding brands within SaaS and other B2B sectors. Their expertise spans Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy, developing efficient marketing engines for clients.

Known for rapid innovation, the agency embraces bold thinking and an elite culture, encouraging team members to challenge norms and push campaigns beyond expectations to ignite demand for innovative brands.

Role Overview

We seek a strategic and dynamic Programmatic Strategist experienced in the fast-paced SaaS and B2B marketing realm. This client-facing role is responsible for managing day-to-day programmatic campaigns across multiple channels, including Display, Native, Video, and Audio. The strategist will build, optimize, and report on campaigns, craft tailored client strategies, and maintain communication with clients and internal teams.

Key Responsibilities

• Manage programmatic campaigns including building and optimizing campaign setups.
• Collaborate with internal teams to devise comprehensive media strategies aligned with client goals.
• Utilize both first- and third-party data to enable precise audience targeting and segmentation.
• Plan and execute programmatic campaigns across various DSPs such as DV360 and The Trade Desk.
• Continuously monitor campaigns to meet performance and pacing objectives.
• Produce performance reports, analyze data, and present actionable insights and recommendations.
• Troubleshoot and resolve performance and delivery issues promptly.
• Coordinate closely with creative, analytics, and account teams to ensure seamless campaign execution.
• Maintain primary contact with clients, providing regular updates on campaign progress and strategic shifts.
• Present campaign plans, outcomes, and strategic advice to clients effectively.

Candidate Qualifications

• At least 3 years of proven experience in programmatic roles within publishers, agencies, or ad tech companies; B2B marketing experience is advantageous.
• Practical expertise in media buying and campaign optimization on DSPs, especially The Trade Desk and DV360.
• Demonstrated competency in programmatic media planning, buying, and constructing measurement frameworks for evaluating campaign outcomes.
• Strong insight into how programmatic and other paid or organic channels integrate to exceed client KPIs comprehensively.
• Successful record managing programmatic growth for B2B/SaaS clients with monthly budgets exceeding $50,000.
• Excellent interpersonal, communication, and cross-functional collaboration skills with both internal teams and clients.
• High attention to detail, analytical strength, and a focus on delivering results while handling multiple projects effectively.

Performance Goals

• Achieve 100% NSM attainment.
• Maintain customer satisfaction (CSAT) score of 4.4 or higher.

Compensation and Benefits

• Competitive living wage subject to Directive's compensation guidelines reflecting skills and experience.
• Comprehensive medical, dental, vision, disability, and life insurance covering employees and families; includes fully employer-paid coverage for employees and 50% employer contribution for dependents (available in US, Canada, Mexico).
• Holistic benefits supporting mental health (access to certified therapists, Headspace membership), physical wellness (physical therapy, virtual workouts, One Medical membership), generous time off (unlimited PTO with a two-week minimum, company holidays, personal birthday leave, year-end break, paid parental leave).
• Financial incentives including 401(k) plans with 3% company matching and an annual tenure-based bonus.
• Annual company-wide retreat to foster community and culture.

Work Environment and Requirements

This is a remote-first position, allowing work from a home office within Canada, Mexico, or the UK, provided candidates have valid work authorization and reside permanently in the country. Collaboration occurs mainly via Zoom and Slack, requiring a laptop (PC or Mac) and proficiency with office productivity software. Candidates must be able to maintain stationary work periods, communicate effectively in written and verbal formats, have dependable internet access, and a professional workspace.

Reasonable accommodations for disabilities are available upon request.

Additional Information

Directive values diversity and inclusion and considers all qualified applicants without discrimination on any protected grounds.