Senior Product Manager – Data Products | AdTech

About the Role

Join a prominent AdTech and retail media company as a Senior Product Manager responsible for leading data product initiatives focused on advertising measurement, audience insights, and media effectiveness.

Key Responsibilities

• Direct and prioritize the product roadmap related to data measurement, insights, and audience targeting.
• Develop capabilities encompassing pre-planning insights, incrementality measurement, and comprehensive reporting systems.
• Collaborate extensively with Engineering, Data Science, Analytics, Sales, and Marketing teams to translate complex business and client requirements into scalable data products.
• Enable advertisers to understand campaign impact and optimize their media investments effectively.
• Create data functionalities that are precise, scalable, and reusable across multiple product lines and teams.
• Include customer perspectives in product discovery and prioritization phases to ensure alignment with market needs.
• Balance rigorous technical and scientific considerations with commercial goals and excellent customer experience.
• Contribute to the evolution of retail media, AdTech, and measurement capabilities.
• Ensure all products comply with data privacy, security, and governance standards.

Qualifications and Experience

• Minimum of 8 years in product management roles.
• Demonstrated experience managing data-related products, particularly those involving measurement or analytics.
• Background in media measurement, advertising insights, AdTech, MarTech, retail media, or similar sectors.
• Knowledge of attribution modeling, incrementality testing, media mix modeling, and audience segmentation techniques.
• Deep understanding of digital advertising, retail media, or data-driven media planning concepts.
• Proven ability to partner closely with Data Science, Engineering, and Analytics teams.
• Excellent skills in customer discovery and roadmap prioritization.
• Capability to distill complex technical and analytical ideas into straightforward product decisions.
• Strong commercial acumen regarding how data products deliver business and customer value.
• Experience managing complex stakeholder relationships and influencing without direct authority.
• Experience within retail media, eCommerce, SaaS platforms, or enterprise software is desirable.

Additional Information

This position offers the chance to work with advanced data in a leading retail media and digital advertising environment, where product decisions directly impact commercial outcomes. Candidates passionate about the intersection of data, measurement, and advertising, while maintaining a focus on customer needs, are encouraged to apply.