Senior Marketing Manager - Tower Direct

About Tower Insurance

As a proudly New Zealand-born insurer, Tower Insurance embraces challenging the status quo and acting swiftly to create seamless, rewarding experiences for customers and the wider community. Our mission is to safeguard the future of Aotearoa by providing support through unforeseen events and prioritizing what is best for our customers, particularly in difficult times. This gives genuine purpose to our endeavors.

Role and Impact

This pivotal role focuses on propelling customer and revenue expansion within Tower's Direct portfolio. You will possess a challenger mindset with a passion for data, coupled with a proven history of devising successful strategies and campaigns that achieve measurable commercial success. Using strong commercial acumen and deep customer understanding, you will expand market share across key products and prioritized segments. Your leadership will encompass end-to-end retail marketing strategy and execution for Tower Direct, shaping direction, fostering strong internal partnerships, and converting opportunities into profitable, on-brand growth initiatives. You will manage the planning and rollout of major New Zealand-wide campaigns, emphasizing performance, ongoing optimization, and tangible outcomes.

Success Milestones (First 6-12 Months)

• Delivered impactful marketing campaigns that effectively enhance customer acquisition, retention, revenue, and market share for Tower Direct.
• Formulated a clear, insight-driven retail marketing strategy with meticulously managed budgets, media investments, and routinely optimized campaigns targeting ROI and commercial targets.
• Established robust collaborations with Product, Digital, Data, Underwriting, and Customer teams to implement integrated growth projects and ensure smooth campaign execution.
• Instilled a marketing culture grounded in data by leveraging customer insights, market intelligence, and sales funnel analytics to consistently elevate performance.
• Built and led a motivated, high-performing marketing team dedicated to delivering customer-centric and commercially effective campaigns.
• Enhanced Tower’s growth marketing capabilities by embedding best practices in digital performance marketing, ensuring strong governance, and effectively managing agencies.

Essential Qualifications and Experience

• Minimum of 8 years in a senior marketing capacity within service-oriented marketing environments.
• Proven expertise as a brand and retail marketer with a track record of delivering measurable results through above-the-line marketing channels.
• Experience in cross-functional team collaboration; familiarity with agile methodologies is advantageous.
• Proficient in managing creative and media agencies, including oversight of performance and relationship management.
• Demonstrated capability in leading marketing strategies, campaign delivery, and brand management while effectively influencing senior leaders and cross-functional teams.
• Strong commercial and analytical skills, utilizing customer data, sales funnel metrics, and performance marketing to drive growth and optimize campaign efficacy.
• Exceptional project, budget, and stakeholder management abilities combined with an innovative mindset and familiarity with tools such as Google Analytics, Power BI, segmentation approaches, and A/B testing.

Employee Benefits

• 26 weeks of paid primary caregiver parental leave and 4 weeks for partners.
• A paid day off celebrating your birthday.
• 22 days of annual leave plus 2 additional leave days, with the option to purchase up to 8 extra days.
• Wellness leave to support your wellbeing.
• Opportunities for career advancement and internal progression.
• Flexible working arrangements within a modern office environment in Auckland.
• Discounts on Tower insurance products.
• Complimentary life insurance coverage.

Application Process

If you are eager to contribute to transforming the insurance landscape and make a tangible impact, we encourage you to apply. Submit your CV along with a cover letter expressing your motivation and suitability for this role. Applications are considered as they arrive, so prompt submission is encouraged.