Senior Marketing Manager

Our Mission

We are committed to transforming Africa into the first cashless continent. In 2017, more than half of Sub-Saharan Africa's population lacked bank accounts due to prohibitive fees, distant branches, and lack of card acceptance. Many keep their savings at home due to these barriers, and small businesses face exorbitant lending rates. Parents also endure long waits to pay school fees in cash.

We tackle this challenge by offering financial services that are free of account fees, available instantly, and accepted everywhere—despite challenges like inconsistent electricity and infrastructure. Since launching our mobile app in Senegal in 2017 for cash deposits, withdrawals, and peer-to-peer as well as business payments, we have expanded to millions of users across nine countries.

Role Overview

We seek a Senior Marketing Manager to spearhead strategic marketing initiatives and oversee multi-channel campaigns that drive growth. This role involves both strategic leadership and active hands-on campaign management.

Key Responsibilities

• Collaborate closely with the Head of Marketing in Senegal to design and implement projects including persona development, product lifecycle management, and go-to-market strategies.
• Develop detailed project briefs and documentation to guide cross-functional teams in delivering effective campaigns.
• Partner with Brand, Design, and creative teams to produce marketing assets aligned with Wave Senegal's growth and brand awareness goals.
• Optimize the marketing funnel through lead scoring and attribution methods to link marketing activities directly to business results.
• Leverage data analysis to recommend optimized marketing approaches.
• Establish key performance indicators via dashboards and provide comprehensive reporting on results and insights.
• Perform in-depth reports on user personas, behaviors, benchmarks, and market trends specific to the country.

Requirements

• Fluency in both French and English is mandatory.
• Minimum of 10 years experience in marketing roles within FMCG, technology startups, telecom, or related sectors.
• A university degree in marketing, communication, sales, business development, management, or a related field.

Ideal Candidate Attributes

• Data-driven and analytical mindset.
• Strong network across media, advertising, and vendor contacts.
• Highly organized with keen attention to detail.
• Excellent communication skills with a tendency towards thorough coordination and overcommunication.
• Intellectually curious and creative problem solver who embraces failure as a growth opportunity.
• Persistent and determined to complete goals.
• Adaptable and effective in managing complex and changing priorities.
• Exceptional storytelling abilities, both written and verbal.

Additional Information

• Work location: Senegal, requiring local work authorization.
• Permanent employment status.
• Competitive salary determined by transparent formula.
• Comprehensive health insurance covering employee and dependents.
• Support for working parents including 26 weeks maternity and 4 weeks paternity leave and subsidized childcare.
• Wellness benefits such as subsidized gym memberships and fitness classes.
• Airtime reimbursement provided.
• Additional perks include free meals and attractive office space.

About Our Team and Culture

• Our expanding team spans multiple African countries and includes remote members worldwide.
• Passionate commitment to delivering affordable financial services to underserved populations.
• Project ownership and autonomy are emphasized for employees.
• Backed by leading investors including Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
• Recognized among Y Combinator's top revenue-generating companies.

Application Process

Candidates must submit a resume in English along with a cover letter outlining their motivation for joining and suitability for the role. Applications are reviewed regularly, and candidates are encouraged to apply for roles that best match their experience and career objectives.

Wave champions diversity and inclusion and is proud to be an equal opportunity employer.