Marketing Manager

About Wave Mobile Money

Wave Mobile Money is dedicated to making Africa the first cashless continent by providing accessible financial services that are fee-free, instantly available, and widely accepted, especially in areas with unreliable infrastructure. Since launching a mobile app in Senegal in 2017 for cash deposits, withdrawals, and payments, Wave has expanded to millions of users across nine countries, including The Gambia.

Role Overview

The Marketing Manager based in The Gambia will play a crucial role in executing marketing strategies that enhance Wave’s market presence and customer engagement. Reporting to the Senior Marketing Manager, this role requires end-to-end ownership of marketing campaigns and initiatives, strong planning, project management, and stakeholder collaboration skills.

Key Responsibilities

• Develop and implement marketing strategies that support business objectives.
• Lead the planning and execution of major marketing campaigns.
• Identify and leverage opportunities to improve customer acquisition, engagement, and retention.
• Ensure marketing activities are customer-focused and meet market needs.
• Manage marketing projects independently, overseeing timely delivery and risk management.
• Maintain project timelines, coordinate with internal teams and external partners to achieve successful project outcomes.
• Prepare clear briefs for creative teams and agencies and actively participate in creative reviews to enhance campaign impact.
• Ensure all marketing materials adhere to brand standards and messaging guidelines.
• Collaborate closely with cross-functional teams including Payments, Business Development, Sales, Product Marketing, and Support.
• Produce marketing project reports for internal stakeholders.
• Manage vendor and agency relationships to ensure quality execution.

Candidate Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Economics, Statistics, or a related discipline.
• Minimum of 8 years of marketing experience with a demonstrated ability to combine analytical and strategic work.
• Strong proficiency in data analysis and business intelligence tools to interpret marketing data and derive evidence-based insights.
• Experience designing and managing market research projects including agency selection and insight synthesis.
• Track record in developing and managing sponsorship or brand partnership portfolios, including negotiation and impact measurement.
• Understanding of ATL and BTL marketing value extraction from sponsorships with focus on media visibility and audience engagement.
• Ability to work effectively in cross-functional and complex organizational settings, collaborating with global and local teams.
• Excellent project management capabilities handling multiple simultaneous tasks reliably.
• Strong storytelling and communication skills to present data-driven insights clearly and persuasively.
• Experience managing relationships with external agencies and research providers.
• Fluency in both French and English is mandatory.

Preferred Attributes

• Passion for data-driven decision-making as a fundamental approach.
• Deep understanding of Gambia’s consumer market and media landscape.
• Proficiency in both analytical and negotiation environments.
• Experience commissioning and critically evaluating research output.
• Comfort working independently without the need for direct team management.
• Background in mobile money, fintech, telecom, FMCG, or strategy/research consulting focused on West Africa.
• Highly organized and detail-oriented, thriving in fast-paced and evidence-focused settings.
• Strong collaborator able to align local realities with global team efforts.

Additional Information

• Location: The Gambia, with work authorization required.
• This is a permanent employment opportunity.
• Competitive salary structure based on a transparent formula.
• Comprehensive health insurance coverage available for employees and dependents.
• Support for working parents including 26 weeks maternity leave, 4 weeks paternity leave, and subsidized childcare upon return.
• Gym membership and fitness class subsidies to promote well-being.
• Airtime reimbursements provided.
• Enjoy free meals and a well-equipped office environment.

Our Team and Culture

Wave is expanding rapidly across multiple countries in Africa with a deeply committed team passionate about delivering affordable financial services. Employees are given ownership over their projects from conception to result monitoring. Our investors include top firms such as Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa. We are proud to be recognized among Y Combinator's top revenue-generating companies.

Equal Opportunity

Wave values diversity and inclusion and is committed to providing equal employment opportunities to all candidates regardless of background.