Senior Manager - User Growth

Overview

Keeta is seeking an accomplished Senior Manager to lead User Growth efforts, overseeing the complete user lifecycle including acquisition, activation, retention, reactivation, and order frequency. The role requires mastery of Performance Marketing across platforms such as Meta, Google Ads, TikTok, and Snapchat, combined with strategically driving growth aligned to business objectives.

Key Responsibilities

• Lead and manage the User Growth roadmap, aiming to expand the active user base throughout the full lifecycle stages from acquisition to increasing order frequency.
• Optimize various Performance Marketing channels by deeply understanding their contribution to traffic, conversions, user numbers, and orders.
• Develop bottom-up growth strategies by translating food sector growth goals into actionable user engagement and funnel metrics.
• Oversee and analyze daily, weekly, and monthly user and traffic data to detect trends, gaps, and growth opportunities against targets.
• Leverage in-depth performance marketing expertise on channel mixes, audience targeting, customer acquisition cost (CAC), conversions, and return on investment (ROI) to improve efficiency.
• Maintain clear insight into traffic, acquisition, conversion, cohort analytics, retention, and overall user growth metrics.
• Identify and implement effective growth channels and initiatives such as branding, in-person activations, and Out-of-Home (OOH) marketing tailored to market demands and business priorities.

Required Qualifications and Skills

• A bachelor's degree or higher in Marketing, Business Administration, or a related discipline.
• Minimum of 10 years’ experience in user growth or product operations, preferably within international markets.
• Strong leadership background with experience managing teams of five or more and demonstrable success in driving growth.
• Excellent analytical ability with proficiency in data analytics tools and a strong focus on data-driven decision making and strategy development.
• Outstanding communication skills in English; knowledge of Arabic is an advantage.

What Makes This Role Attractive

• Be part of a rapidly expanding international team engaged in strategic growth across the UAE market.
• Enjoy autonomy in decision-making and robust resource backing to implement innovative growth strategies.
• Collaborate with leading professionals, enhancing your global perspective and advancing your career.