Senior Manager, Programmatic

About WPP Media

WPP serves as a trusted growth partner to leading global brands, leveraging exceptional talent, reliable data, cutting-edge intelligence, and premier partnerships through their innovative marketing platform, WPP Open. This enables clients to adapt to change, seize opportunities, and achieve transformational growth.

WPP Media integrates media, data, and partnerships powered by AI within WPP Open and Open Intelligence, enabling clients to precisely track the effectiveness of their media investments.

Role Overview

The Senior Manager reports to the APMEA Head of Programmatic and is responsible for the overall health and success of assigned accounts. This position involves managing client relationships, supporting WPP Media’s Programmatic Practice, overseeing programmatic campaign execution, and leading a team across onshore and offshore locations. While the role does not typically involve daily campaign trading, the capability to do so when required is expected.

Key Responsibilities

• Maintain and grow business relationships by promoting programmatic media utilization and investment.
• Collaborate with clients and account teams to integrate programmatic strategies effectively within digital plans.
• Manage client scope of work and staffing to align resources with revenue volume, complexity, and workload.
• Prepare and present client-facing communications such as quarterly business reviews, campaign recaps, and future strategies.
• Educate clients and agency partners on evolving programmatic opportunities.
• Advise clients on strategic partner platforms including DSPs and verification tools.
• Leverage partnerships with platform, inventory, and data providers to maximize account-specific value.
• Coordinate with digital planning, investment, operations, and analytics teams to support account initiatives.
• Ensure programmatic campaigns meet or exceed KPIs and serve as escalation point for execution challenges.
• Implement quality assurance processes and ensure the team's flawless campaign execution.
• Guide and support the professional development and training of team members.
• Develop best practices to enhance work quality and operational efficiency within accounts and the broader programmatic practice.
• Contribute programmatic expertise to new business briefs, strategic projects, and pitch presentations.

Qualifications & Experience

• Bachelor’s degree in Media & Advertising, Mass Communication, Digital Marketing, Computer Science, or related disciplines.
• Minimum of 7 years relevant experience, including at least 5 years in programmatic campaign trading at agencies, brands, DSPs, or ad networks.
• Additional backgrounds such as Paid Search, Paid Social, Ad Operations, Digital Analytics, Digital Planning, or client-side roles in direct response or e-commerce brands may be considered for highly qualified candidates.
• Proven team management experience is mandatory, with preference given to candidates experienced in managing offshore teams.
• Strong knowledge and hands-on familiarity with core programmatic and digital advertising platforms.
• Solid understanding of industry trends, programmatic media channel perspectives, and future developments.
• Excellent written and verbal communication skills, complemented by strong presentation capabilities suitable for senior stakeholders.
• Exceptional organizational skills, meticulous attention to detail, and strong analytical and quantitative abilities.
• Capability to effectively prioritize multiple tasks and demonstrate a curious, ongoing learning mindset.
• Passion for mastering WPP Media’s AI-driven tools and leveraging innovative solutions for client growth.

Life at WPP Media & Benefits

WPP Media fosters an inspiring environment focusing on transformational creativity, growth, and professional development. Employees are encouraged to make use of WPP’s global network and cutting-edge marketing resources. The inclusive workplace encourages a culture of trust, respect, and belonging, supported by resource groups and frequent events.

Benefits include competitive medical coverage, group retirement plans, vision and dental insurance, substantial paid time off, partner discounts, and dedicated mental health awareness days. WPP Media is an equal opportunity employer committed to a hybrid working model with approximately four days in-office weekly, while accommodating flexibility on interview discussions.

Additional Information

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