Senior Data and Insights Analyst

Role Overview

This full-time position based in Sydney focuses on leveraging data from customer, campaign, and business sources to derive strategic insights that enhance marketing effectiveness and drive commercial success.

Key Responsibilities

• Gather and process data from various systems to support marketing and customer initiatives.
• Evaluate the success and business impact of campaigns, personalized offers, and customer lifecycle programs.
• Uncover trends, identify key drivers, assess risks, and pinpoint opportunities within complex datasets.
• Demonstrate curiosity by critically examining results, investigating underlying causes, and understanding business implications.
• Convert analytical findings into actionable recommendations using clear dashboards and tailored presentations.
• Simplify complex analytics and customize insights for different audiences including peers, managers, and executives.
• Improve and create reports, dashboards, and visual tools that enable timely, accurate, and self-service data access.
• Maintain data integrity, accuracy, and consistency in all analysis and reporting activities.
• Effectively communicate insights and recommendations to both technical and non-technical stakeholders.
• Drive ongoing improvements in analytical methods, measurement frameworks, and workflow processes.
• Work collaboratively with internal teams such as Product, Finance, and Business Intelligence to ensure consistent reporting metrics.

Experience and Skills Required

• Exceptional analytical skills with strong attention to detail and data precision.
• Advanced expertise in Microsoft Excel; experience with BI and reporting tools like Power BI, Tableau, or Looker.
• Proficiency in SQL for querying databases and familiarity with data warehousing/cloud platforms such as Teradata or AWS.
• Proven ability to transform data into insightful visualizations including charts, dashboards, and scorecards.
• Excellent communication skills capable of explaining complex information simply to diverse audiences.
• Self-driven with strong multitasking ability and comfortable independently managing responsibilities.
• A collaborative approach and ability to engage effectively with a variety of stakeholders.
• Advanced problem-solving and critical thinking capabilities.
• Ability to thrive in a fast-paced, performance-driven environment.
• Experience with campaign analytics tools or customer management platforms (e.g., SAS, Pega) is a plus but not essential.
• Background in the telecommunications sector is beneficial but not mandatory.