Senior Copywriter

Overview

Decorpot is seeking a Senior Copywriter based in Bangalore with 5-7 years of experience, including at least 3-5 years in a creative agency. This role involves crafting compelling copy for multiple brands under the Decorpot umbrella—Decorpot (interiors), FurnitureOne (furniture), and India Lam (laminates)—each requiring a unique voice and storytelling approach.

Role Expectations

The ideal candidate will possess a strong portfolio demonstrating originality, conceptual strength, and campaign expertise. They must be adept at transforming ideas into memorable messaging across various media including social, digital, video, websites, and offline formats. This position demands high proficiency in English with a conversational tone, an ability to identify audience insights, and manage concurrent projects while collaborating closely with designers, marketers, and creative teams.

Key Responsibilities

• Develop and execute impactful campaign ideas based on consumer insights.
• Create distinct brand messaging tailored for Decorpot, FurnitureOne, and India Lam, maintaining clear differentiation.
• Produce creative social media content such as hooks, captions, carousels, and reels.
• Compose performance-driven copy for digital and paid advertising on platforms like Meta and Google.
• Write scripts for brand films, advertisements, testimonials, educational videos, and serialized content.
• Prepare influencer briefs, talking points, and scripts enabling authentic creator voices.
• Craft engaging website and landing page copy to inform and generate leads.
• Apply brand voice in physical experience centers through displays, signage, and customer communication.
• Develop sales and marketing collateral including brochures and booklets emphasizing products and unique selling propositions.
• Create copy for offline and out-of-home media such as hoardings, print ads, standees, and in-store materials.

Required Experience & Skills

• Minimum 3 to 5 years in a creative agency setting (non-negotiable).
• Overall 5 to 7 years of copywriting experience.
• A strong portfolio showcasing a range of work including conceptual and campaign-based projects.
• Excellent command of English with a sharp, natural, conversational writing style.
• Capability to generate big ideas, read audiences, and convert insights into clear messaging.
• Ability to manage multiple projects simultaneously and work cross-functionally.

Additional Notes

This position excludes SEO-focused or keyword-driven content writing. It is dedicated to creative copywriting emphasizing ideas and craftsmanship rather than search rankings or word counts.