Senior Copywriter

About the Role

We seek an experienced Senior Copywriter capable of merging creativity with strategic thinking to develop compelling brand stories and marketing communication blueprints. This role involves shaping brand identity by defining the messaging, tone, and channels used for communication.

Key Responsibilities

• Create and clarify brand positioning, messaging frameworks, and establish a distinct tone of voice.
• Design and implement cohesive communication strategies spanning digital, print, and experiential channels.
• Work closely with creative, content, and digital teams ensuring a unified brand narrative.
• Evaluate audience behavior, market trends, and competitor activity to guide strategic initiatives.
• Contribute strategic insights and narratives to assist new business pitches.
• Set measurable goals such as KPIs and KRAs for the creative team, and oversee their progress to ensure responsibility.
• Facilitate project management activities to assure timely and scope-adherent campaign delivery.
• Utilize logical analysis and problem-solving abilities to overcome creative or execution obstacles.

Requirements

• 4 to 7 years of professional experience in brand strategy, communications, or marketing roles.
• In-depth knowledge of consumer psychology and market behaviors.
• Exceptional written and oral communication prowess.
• Documented capability to convert insights into persuasive creative guidance.
• Excellent organizational skills, including file and workflow management, alongside disciplined time management.
• Strong familiarity with AI-based creativity tools to enhance efficiency and accelerate execution.
• Previous experience working within an agency environment is advantageous.